Mintel, Oct 2009
those closer to retirement.
With the recession as context, this report looks at the attitudes and behavior of the BabyBoomer segment and its habits across industries such as personal finance, apparel
Mintel, Nov 2009, Pages: 89
of the market
- Background
- Demographics and lifestyles
- Black Boomers and money
- Purchasing behavior and brand preference
- Leisure activities
- Media and advertising
- Outlook
BabyBoomer Demographics
- Key points
Richard K. Miller & Associates, Oct 2011, Pages: 513
segments, including the Hispanic, African-American, Asian-American, BabyBoomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC