Business Insights, Feb 2002
will enhance brand equity 149
Experiment now with new media advertising, while the cost is low 149
CPG manufacturers are in prime position to take advantage 150
Use onlinemarketing to boost offline sales 150
John Wiley and Sons Ltd, Feb 2011, Pages: 320
How to Improve the Return on Your Social Marketing Investment
This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place
Datamonitor, Jan 2009, Pages: 89
to the success of financial services aggregators 83
Banks and insurers must also take action to build relationships with these online aggregator sites to ensure their offerings have a strong presence 84
APPENDIX
Datamonitor, Sep 2008, Pages: 93
priority to marketing through online media 72
Use advertising through Online Social Networks where appropriate 73
Using the web-based content to foster more participative and collaborative customer
