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Your Search for 'Cocoavia Case Study: Marketing Healthy Chocolate' returned 3 results - Page 1 of 1

Cocoa: A Naturally Functional Health Ingredient at the Tipping Point?
New Nutrition Business, Jan 2012, Pages: 56 Case Study 1: Mars' CocoaVia and Cirku – test-marketing cocoa's heart-health potential Strong start to sales loses momentum Selling cocoa without the chocolate taste Sterols dropped – cocoa alone a

Innovation in Natural and Organic Food and Drinks: Winning NPD Strategies and Future Trends in Healthy and Ethical Products
Business Insights, May 2006, Pages: 122 : premiumization in chocolate Mums-to-be Raw food Functional products Glycemic Index Whole foods Case study: Tree-gate’s happy and healthy teas Chapter 6 Conclusions Summary Introduction Key trends

Consumer Targeting in Food and Drinks: Lifestyle Brands, Personalized Nutrition and Customized Flavors
Business Insights, Aug 2008, Pages: 180 Customization of taste and flavors 152 Market potential 154 Foodservice 154 Spices and flavorings 155 Innovation in ingredient and flavor companies 155 Case study: Givaudan 156 Innovation and NPD 157 The future

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