Mintel, Dec 2007, Pages: 105
segments of consumer electronics. This report explores new product offerings and consumer attitudes to create a picture of the market and future of these products. This includes fine-tuning those
ICON Group International, June 2007, Pages: 382
to international planning. The two measures of greatest relevance are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an