Ashgate Publishing, Oct 2009, Pages: 318
skilfully avoided over-hyping ‘experiences’ and include thought-provoking critiques of experientialmarketing. I would highly recommend the book. It does what good books should do—it makes you think!'
—Prof
Datamonitor, May 2008, Pages: 73
packagedgoods
Figure 6: The sensory mega-trend reflects consumers desire for experiential pleasure, intensity and sensation from products
Figure 7: People are looking for new consumption experiences so
Mintel, April 2007, Pages: 129
popular than dark spirits Vodka—Asians outdrink others Rum is a festive spirit, especially among young consumers Gin—ready for innovation and variety Tequila—good for a wild night! Bourbon
Datamonitor, Dec 2009, Pages: 132
the intrinsic and extrinsic attributes that constitute an authentic product and explores the threats to products marketed as authentic
- Identifies the core drivers of consumers' desire to seek authenticity
Datamonitor, Feb 2010, Pages: 125
distinguishing aspects of a consumer's appearance, many regard their haircare regime as a pivotal part of looking good
The overall global haircare market is subject to a number of drivers and inhibitors
TREND
Datamonitor, Jan 2011, Pages: 91
increases food and drink choices and variety for consumers
Choice paralysis is a making successful innovation more elusive in the alcohol market
Insight: In a crowded market, experientialmarketing
Datamonitor, Oct 2010, Pages: 18954
of the product. However, as the "experiential" aspect of consumption grows in importance (to both consumers and marketers), less tangible product attributes can contribute just as effectively to food enjoyment
John Wiley and Sons Ltd, Oct 2011, Pages: 256
and ExperientialMarketing that Inspires and Persuades.
1. A Packaging Design That Really Helps The Consumer – Avoiding Lingo And Using Customer's Own Words To Stand Out.
2. A Local Brewery Makes The Case
Datamonitor, Oct 2008, Pages: 145
with the real 74
Figure 19: Four key personal benefits as well as the additional ease of customizing have driven the trend toward more personalized consumerpackagedgoods 81
Figure 20: Customization is a limited
Datamonitor, Feb 2010, Pages: 144
markets and product innovation trends in 15 countries across four territories
- Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers' desires for premium
Datamonitor, Sep 2008, Pages: 156
as well as the additional ease of customizing have driven the trend toward more personalized consumerpackagedgoods 99
Figure 26: Offering consumers additional possibilities by which they can co-create
Datamonitor, Jan 2008, Pages: 74
within the comfort and security of their own or their friends homes.
Consumers, concerned with signs of wider economic uncertainty in the housing and credit markets, are increasingly likely to adjust
Datamonitor, Sep 2008, Pages: 93
THE FUTURE DECODED 5
INTRODUCTION: Understanding the way in which people spend their time is of vital importance to the consumerpackagedgoods industry 5
Defining the core time use categories 5
TREND
