Business Insights, April 2006, Pages: 119
Summary
Introduction
The rate of child obesity
The effect on marketing
Use of cartoon characters and celebrity endorsements
PepsiCo’s response
Regulatory guidelines
The evolution of kids’ brands
Datamonitor, April 2009, Pages: 64
.
- Improve your marketing to kids and parents by following best-practice guidelines for more effective on-trend targeting and communications.
Overview
Catalyst
Summary
THE FUTURE DECODED
INTRODUCTION
Mintel, Oct 2010, Pages: 108
that there are significant opportunities for companies that focus their product development and marketing efforts on key segments of the population and high-demand categories.
In order to provide insight that companies can
Datamonitor, May 2008, Pages: 59
responsible for their kids food and beverage choices
Evidence suggests that healthier, more nutritious choices are becoming increasingly important to parents
Giving in to kids demands remains an ongoing
EPM Communications Inc, June 2011, Pages: 159
Tailor Your Marketing Messages To The $2.4 Trillion Moms Market.
With this concise, 62-page executive briefing, you'll gain a clear understanding of:
- how moms' need for "me" time plays out
Mintel, Jan 2011, Pages: 118
explored in this report include, but are not limited to:
- Fruit juice and juice drinks consumption trends among adults, teens and kids
- How the current economic downturn and the high rate of unemployment
EPM Communications Inc, Sep 2010, Pages: 34
by Youth Markets Alert analyst Larissa Faw, you'll see just how digitally-savvy today's' tweens are as well as which child-like behaviors they cling to, and what behaviors they adopt when aspiring
Business Insights, July 2004, Pages: 103
foods revealing how they are working to change their marketing strategies to children. Table of Contents
Executive Summary 11
Introduction to the complex issues of targeting kids, health, obesity, food
Business Insights, Dec 2006, Pages: 180
, innovation and new marketing approaches provide the key to effective customer retention and profit growth.
Winning Strategies for Food and Drink Brand Loyalty: Effective consumer engagement, communication
Mintel, Jan 2010, Pages: 80
the proliferation of programs and memberships has made it more difficult for individual loyalty programs to have the desired effect. And in the meantime consumer ratings of customer service suggest that retailers
Mintel, May 2010, Pages: 103
with healthy beverage choices
- Discussion of health on the kids’ menus, revealing more nutritional choices are still needed
- How restaurant operators are marketing health on the menu using marketing claims
Technomic Inc., Sep 2009, Pages: 171
A guide for understanding attitudes and behavior in a cost-driven market.
Technomic, the most trusted source for industry information, expands your understanding of how the rapidly evolving
Business Insights, Aug 2008, Pages: 180
, packaging, health, toiletries and cosmetics categories and key consumer issues including eRetail and marketing.
Key issues examined by this report
- Individualization of lifestyles and responsibility
Business Insights, Sep 2006, Pages: 203
now die each year from heart disease.
‘Targeting the Healthy Consumer: Fast growth markets and future trends’ is a new management report that analyses the response to the issue of food and drink
National Gardening Association, Nov 2011
encourage people to do more gardening.
- Attitudes about gardening with kids, and peoples' awareness of gardening activities at local schools.
New Topics in this Edition:
- How the current economic downturn
Mintel, Jan 2009, Pages: 114
to marketing to families, but confusion lingers about designation
Natural ingredients most important
Allergies and concern about chemicals important, especially for those with kids
Many consumers still
John Wiley and Sons Ltd, Dec 2008, Pages: 300
This book uncovers the components of driving increased marketingeffectiveness and can be applied to just about every industry and marketing challenge. It demystifies howmarketers can significantly
Wireless Healthcare, April 2008, Pages: 126
Healthcare Model
1.3.5 Marketing Healthcare
1.4 Innovation Timeline
1.4.1 The eHealth Model Today
1.4.2 How the Model will Evolve
1.4.3 The Ultimate eHealth Model
1.5 Revenue Models
1
Mintel, July 2009, Pages: 84
by Clorox
- How advertisers are focusing on effectiveness of the product, while still targeting moms
- New product innovation, specifically in brand extensions, private label offerings, eco-friendly products
MECN GmbH, Aug 2009, Pages: 130
of the key aspects of this liberalisation, which will probably take effect in summer 2010, will be the opening of the interactive/online sports and horse race betting markets as well as of the online poker
