Pearl Research, June 2008, Pages: 100
, and consumer products. The report is based on more than 200 one-onone interviews and online surveys of Chinese youth. Interviews were conducted in first- and second-tier cities in China, capturing
Paul Budde Communication Pty Ltd., July 2011, Pages: 221
The China market still has low penetration rates and this is an excellent indicator for future growth. The report covers trends and developments in telecommunications, mobile, internet, broadband
Datamonitor, Oct 2011, Pages: 193
number of cultural issues to be truly in touch with the urban consumer
-INSIGHT: the nature of occasion types dictates consumption patterns and preferences in the on-trade
?Category consumption patterns
Datamonitor, Nov 2011, Pages: 119
in the on-trade, alcoholic drinks companies must consider a wide number of cultural issues to be truly in touch with the urban consumer
-INSIGHT: the nature of occasion types dictates consumption patterns
Key Note Publications Ltd, Feb 2009, Pages: 129
-Commerce by Sex, Age, Social Grade,
Working Status and Internet Access (% of adults), December 2008
Other Surveys
THE FUTURE
8. Entertainment and Culture
INTRODUCTION
KEY TRENDS
MARKET DEVELOPMENT
Mintel, April 2009, Pages: 119
analysis
Online surveys
Phone surveys
Greenfield Online
Secondary data analysis
Abbreviations and terms
Abbreviations
Companies listed in this report:
EXECUTIVE SUMMARY
Industry overview
Debit
Key Note Publications Ltd, Jan 2000
group, they comprise some 22% of the total population. There is a pronounced youth bias in this category, as the majority of those in their 20s have never been married. Around 68% of all those who
ICON Group International, June 2007, Pages: 387
’s youthful population (60 percent of the population is below the age of 30) with an approximate 1.5 million new entrants into the workforce each year, have analysts agreeing that one of the country’s primary
