Business Insights, Aug 2010, Pages: 90
significant degree of under-consumption in alcoholicdrinks is of wine by youngadults. This is starting to change as wine companies target this market, just as spirits companies rather successfully started
Business Insights, March 2010, Pages: 117
drinks
Niche functions
Conclusions
Chapter 8 Future trends
Summary
Taking inspiration from different occasions
Targeting health conscious women
Shifting focus from youngadults
Appendix
Index
Business Insights, April 2007, Pages: 160
of consumer age groups for alcoholicdrinks marketers over the next 5 years 20 Figure 1.2: Female positioning, Yazi ginger flavoured vodka 21 Figure 1.3: ‘Going out’ occasions represent 93% of youngadults
Mintel, Jan 2011, Pages: 118
-Premium Juices, and Sweeteners
Youngadults are more likely to be receptive to new flavors, carbonated juice
Most juice/drinks users equate fruit juice with a serving of fruit
Most consumers do not believe
Datamonitor, Nov 2008, Pages: 93
quality alcoholic beverages 53
INSIGHT: Abstinence of alcoholicdrinks is more prevalent among YoungAdults, females and aging consumers 53
The proportion of abstainers remains the minority of LDA consumers
Datamonitor, Jan 2008, Pages: 74
at-home alcoholicdrinkingoccasions by occasion type and country.
- Detailed action points offering practical strategies based on the trends and insights analyzed in the report.
- Covering eight core
Mintel, April 2008, Pages: 91
drinkingoccasions
Attitudes and Motivations
Key points
Price, packaging and promotional factors influencing supermarket purchase
Youngadults, the key consumers, are most likely to respond favorably
Key Note Publications Ltd, May 2007
Table 19: Those Who Drank Alcohol in the Last Week and Average Number of Drinking Days by Sex and Age
in Great Britain (% of adults and number), 2005
Table 20: DrinkingAlcohol in the Last Week
by Sex
Business Insights, Feb 2004, Pages: 86
and Special Occasions in the Home 10
The Major Drivers of Convenience and Indulgence 11
Chapter 1 Introducing the At-Home
Consumer Groups 14
Summary 14
Introduction 14
Common lifestyle trends for youngadults
Key Note Publications Ltd, Feb 2006
the alcoholicdrink of choice for young consumers.
Most drinks sectors feature one or two dominant brands, such as Smirnoff, Strongbow, Coca-Cola and Nescafé. These brands are usually backed by huge
Business Insights, June 2003, Pages: 109
products 81
Targeting premium consumers 82
Key indulgent consumers are teenagers and youngadults 84
Country comparisons in premium and indulgent food and drinks 86
Prospects for premium and indulgent
Datamonitor, April 2009, Pages: 65
to have functional benefits
Consumers have embraced the combination of energy drinks and alcohol
Key takeouts and implications: energy drinks are the new coffee in peoples energizing choices
INSIGHT
Euromonitor International, July 2011, Pages: 63
Influences Consumption Trends in Malaysia
New Generation of Young, Well-educated and Affluent Malaysian Consumers Makes Its Mark
Aging Population Driving Demand for Special Goods and Services
Consumer
Datamonitor, Feb 2009, Pages: 11
competitive by focusing on marketing its health driven carbonates to adult females, with an especial focus on promoting the brand as an alcohol alternative for social occasions.
Key reasons to purchase
Mintel, March 2008, Pages: 66
and non-blacks, 2003-06
Food and drink expenditures
Figure 57: Trended food at home expenditures, blacks and non-blacks, 2003-06
Figure 58: Trended food away from home expenditures, blacks and non-blacks
Datamonitor, Feb 2009, Pages: 105
increased their usage of nutrition labels in 2008 79
Figure 51: Novelty and excitement are more important to YoungAdults than Seniors 81
Figure 52: Trying new things is less appealing in relation to food
Euromonitor International, March 2010, Pages: 70
Trend, Nigeria's Population Remains Relatively Young
Rapid Rate of Urbanisation
Domestic Banking Crisis Adds To Travails of Global Recession
Formal Retail in Nigeria Is Small But Growing
Nigerian
Key Note Publications Ltd, Feb 2005
) is continuing to erode the share held by the UK's dark beers.
Young people are increasingly choosing fashionable newdrinks, rather than traditional ones, when they start drinkingalcohol. However, products come
