Global Industry Analysts, Inc., Feb 2011, Pages: 547
Advertising 97
OnlineAdSpend Across Europe 97
Table 49: European Social Networking (2010): Percentage of
Social Networking Site Users
AM Mind Power Solutions, Sep 2011, Pages: 40
. Advertising Industry
1.1. An Overview
1.2. Online Advertising Industry: An Overview
2. European Online Advertising Market
2.1. Market Size
2.2.1. WesternEuropeOnlineAdSpending
2.2.2. Online
Global Industry Analysts, Inc., Sep 2011, Pages: 321
as % of Internet Users (2009 &
2015) for France, Germany, Italy, UK and Spain (includes
corresponding Graph/Chart) 99
OnlineAdSpending Trends in WesternEurope 99
Popular Online Activities of Internet Users
Global Industry Analysts, Inc., Sep 2008, Pages: 160
, Netherlands, Poland, and Others 93
Leading Online Service Categories 93
e-Commerce 93
Table 29: e-Commerce Revenues in WesternEurope: Annual
Market Estimates for 2003 through 2008 in Billions of US$ 94
B2
Paul Budde Communication Pty Ltd., May 2010, Pages: 16
- WesternEurope mobile adspending - 2009 - 2012
Table 11 -Asia Pacific mobile adspending - 2009 - 2012
Exhibit 1 - Digital advertising cost considerations
Exhibit 2 - Examples of large global advertising
Business Insights, May 2009, Pages: 112
% of the population of the former and 20% of the latter.
- Expenditure on online advertising in WesternEurope and North America reached $35bn in 2008. This figure is expected to continue growing strongly during
Global Industry Analysts, Inc., April 2011, Pages: 447
): Ranking of
Popular Online Activities 97
How Do Marketers Benefit from Online Advertising? 97
OnlineAdSpend Across Europe 98
Table 32: European Social Networking (2010): Percentage of
Social
Global Industry Analysts, Inc., April 2011, Pages: 78
.
Online booking is a predominant trend for acquiring movie tickets in the US and Europe. As stated by the new market research report, United States and Europe account for a major share of the global Online
ITMedia Consulting, June 2010, Pages: 68
advertising spending. As in the other sectors, it was influenced by the economic crisis, although with a less negative impact. The digital TV market continued to grow at a healthy pace in WesternEurope
Yonku & Kenkyu, Sep 2009, Pages: 96
of Europe Forecasting, 2008-2015 ($ millions)
Chart 19 Ads Delivered over Mobile Codes, North America, WesternEurope, Asia Pacific Forecasting, 2008-2015 (millions)
Chart 20 Ads Delivered over Mobile Codes
Parks Associates, April 2009, Pages: 88
and Downloading Online Video
Millions of Internet Video Users: U.S. and WesternEurope
Gigabytes Needed for Household Digital Media
Watching VoD Movie and Streaming Online Video
Appeal of Networked Set-top Boxes
Koncept Analytics, March 2009, Pages: 47
Advertising Revenues by Country
Key Sectors of AdSpend
3. Global Outdoor Advertising Market
Market Value
Growth Rate
Market Growth by Region
Growth Forecast by Media
4. United States Outdoor Advertising
Parks Associates, Feb 2009, Pages: 92
Network User Forecast Methodology
- U.S. Online Advertising Spend ($Bil.) 2000 - 2013
- U.S. Social Network Ad Revenue Forecast Methodology
- Total Monthly U.S. Social Network Users (Mil.) 2008-2013
- U.S.
Paul Budde Communication Pty Ltd., Sep 2010, Pages: 173
– Social network advertising spending in USA – 2008 - 2009
Table 39 – Online advertising revenues – top four portals in USA – 2008 - 2011
Table 40 – Mobile adspending in WesternEurope – 2009 - 2012
Table
Berg Insight AB, Dec 2010, Pages: 173
as share of total advertising spend per market (2009)
Figure 1.9: Onlineadspend by category in the US (2008–2009)
Figure 1.10: Online advertisement spending by format in the US (2009)
Figure 1
Paul Budde Communication Pty Ltd., May 2011, Pages: 136
digital music revenue – 2007 - 2010
Table 19 – Most popular forms of online advertising
Table 20 – WesternEurope mobile adspending – 2009 - 2012
Table 21 –Asia-Pacific mobile adspending – 2009 - 2012
Parks Associates, Feb 2009, Pages: 92
Features on a Mobile Phone
- Interest in Social Media Features on a TV
- U.S. Monthly Social Network User Forecast Methodology
- U.S. Online Advertising Spend ($Bil.) 2000 - 2013
- U.S. Social Network Ad
Business Insights, Aug 2011, Pages: 207
with Facebook on deeper online integration
Integration of Facebook in the TV environment
Social network driven search and recommendation – will it work on TV?
Advertising spend
US advertising spend not (yet
Paul Budde Communication Pty Ltd., Oct 2009, Pages: 151
using health monitoring – North America; WesternEurope – 2008; 2012
Table 10 – US online travel spending – 2006; 2008 - 2009; 2013
Table 11 – Worldwide transaction value of m-payments – 2008; 2012 - 2013