Business Insights, May 2003, Pages: 96
and an actionable source of new ideas which will help you to buildphysicianbrandloyalty through maximizing the benefits of onlineforums.
Business Insights, Feb 2007, Pages: 133
onlineforums and reviews is increasing
Viral marketing efforts allow brands to reach consumers
Conclusions
Chapter 3 Onlinestrategies: Creating value and buildingloyalty
Summary
Creating value