Business Insights, June 2007, Pages: 149
the trials’ profile requirements.
More and more drugs on trial have been designed to attack very specific biological targets. This necessitates the need to identify, recruit and retain patients that fit
Datamonitor, March 2009, Pages: 137
it 40% above average in terms of predicted efficacy.
Key reasons to purchase this title
- Targetphysicians more efficiently by understanding the differences in brand perception between physician
Datamonitor, Jan 2008, Pages: 48
existing sales and marketing models.
- A review of online activities of physicians and patients and how Pharma companies are currently targeting customers.
- Analysis of Pharma companies current online
Datamonitor, May 2008, Pages: 67
recruitment via physicians
Highlights
With rising internet penetration, online recruitment offers increased geographical reach and can provide huge cost savings as there is no costs for staffing or expensive
Datamonitor, Aug 2009, Pages: 57
to be considered in terms of the healthcare professional targetedPhysician network websites represent a successful format that Pharma could mimic
Multi-channeled approaches can enhance Pharmas communication
Timely Data Resources, Inc., Feb 2012
that will answer many epidemiology-related questions about diseases, general healthcare, and procedures, all in a searchable online database. Researchers browse thousands of articles each month looking for data
Business Insights, Feb 2007, Pages: 133
In an increasingly connected and fast-moving business environment, and with the ‘tech-savvy’ consumers on the rise, companies need to critically evaluate their online strategies and adopt a multi
Datamonitor, Sep 2008, Pages: 91
Detailing to date
Key reasons to purchase this title
- Understand why sales force size and structure in the pharmaceutical industry is changing
- Identify the opportunities to improve promotion through targeting
VeracityHealth, Aug 2010, Pages: 153
on their specialisation and a clear understanding of what is best for a particular patient. It appears that more and more physicians, who themselves are becoming increasingly familiar with and utilising the power of online
Business Insights, Jan 2004, Pages: 110
13
Patient power in operation 15
How the activities of patient groups empower their members 15
Pressure on physicians 17
Case study: Online CML support groups and Novartis’ Gleevec 17
Case study
Datamonitor, March 2010, Pages: 194
to the drugs currently used off-label need to be developed
Need to raise awareness among physicians and patients about sexual dysfunction
Reducing the stigma associated with sexual dysfunctions
Physicians
