CMO COUNCIL, Aug 2010, Pages: 57
to interact with particularly passionate fan bases, creating strong brand attachment, affinity and emotional connections with the consumer. The cross-cultural appeal of many professional sports has helped
ICON Group International, June 2007, Pages: 393
, the franchisees’ costs rise significantly. The already tight competitive market, due to the economic downturn, limits the opportunity for franchise operators to pass on this burden to the customers through price
ICON Group International, June 2007, Pages: 392
, and supermarkets. Franchise outlets, smaller mixed use commercial centers and hypermarket-type operations are proliferating rapidly due to increased pressure and competition from big retail stores such as Price
ICON Group International, June 2007, Pages: 373
population density of Kazakhstan limit franchisingopportunities, and franchising mechanisms are still not widely understood, we believe that the idea has significant potential for development. This has been
ICON Group International, June 2007, Pages: 370
market, access to warehouse or other physical plants, knowledge of local competition, and familiarity with developing markets outside the capital. Franchising Activities Franchising is a relatively new concept
