Richard K. Miller & Associates, Sep 2011, Pages: 466
First published in 1997, this annual reference handbook is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sportsmarketing. Expanded to 466 pages
International Marketing Reports Ltd, Feb 2012
Published quarterly, the Journal provides in-depth, commercially led content from the world's best sportsmarketing academics and practitioners. Through best practice case studies
CMO COUNCIL, Aug 2010, Pages: 57
their efforts to get a piece of the action. For years, counterfeit merchandise was the main violation confronting sportsmarketers, and brand protection meant physically tracking down knock-off artists
Mintel, Feb 2008, Pages: 77
The sports event market is a vibrant sector that enjoyed considerable growth from 2002 to 2007, but missed significant earning opportunities. Sports event marketing has focused on attracting serious
Elsevier Science and Technology, Sep 2009, Pages: 208
Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship
iCD Research, July 2011, Pages: 96
Synopsis
ICD Research’s report, "Sports Equipment in Emerging Markets to 2015: Market Guide" provides in-depth knowledge of the market trends and drivers of the Sports Equipment
John Wiley and Sons Ltd, Dec 2010, Pages: 264
A guide to modeling analyses for financial and sports gambling markets, with a focus on major current events
Addressing the highly competitive and risky environments of current-day financial
Frost & Sullivan, July 2005
in the consultation phase.
This Frost & Sullivan analysis provides an overview and update of the European sports and fitness nutrition markets. These markets are divided into energy and nutrition bar, meal replacement
FranchiseHelp.com, June 2011, Pages: 200
The City SportsMarketing Group Franchise Disclosure Document (FDD) / Uniform Franchise Offering Circular (UFOC) contains 23 items of information published following the completion of the franchisor
Elsevier Science and Technology, May 2008, Pages: 352
Introduction to SportMarketing is a highly accessible text that presents the key principles and tools of sportmarketing. Written by an expert in sport management and marketing, it combines clear
Elsevier Science and Technology, April 2008, Pages: 480
Advanced Theory and Practice in SportMarketing is the first book to address this increasingly popular subject at an advanced level. Where existing sportmarketing texts restate concepts learned
Elsevier Science and Technology, Jan 2007, Pages: 288
Some might argue that sportsmarketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sportsmarketing and are only of interest
Elsevier Science and Technology, Oct 2008, Pages: 560
Its basic empirical research and investigation of pure theories of investment in the sports and lotto markets make this volume a winner. With new overviews of scholarship on the industry side
Elsevier Science and Technology, Sep 2008, Pages: 272
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sportmarketing. Given the social, economic, and environmental benefits of sport events, the challenge
FranchiseHelp.com, Jan 2010
This report is the Uniform Franchise Offering Circular (Ufoc) for Sport Shoe Marketing, The
What's a Ufoc?
If you appear to be a good candidate for a franchise, the franchisor will send you a Ufoc
VDM Publishing House, Feb 2009, Pages: 68
Management and marketing of sport events demand an
interdisciplinary approach, where one major
component is often underestimated if not forgotten.
The emotional influences on sport event
Econlab, April 2009, Pages: 25
trades)| Mens and boys gloves, mittens and mitts, of leather or composition leather (excl. special sports gloves and protective gloves for all trades)| ProductTrends. Trends on Product Markets. France
Econlab, April 2009, Pages: 25
trades)| Mens and boys gloves, mittens and mitts, of leather or composition leather (excl. special sports gloves and protective gloves for all trades)| ProductTrends. Trends on Product Markets. Italy
