Key Note Publications Ltd, July 2011, Pages: 69
SportsSponsorship Market Report 2011 This Key Note Market Report examines the UK sportssponsorship market in the context of sports marketing. The sponsorship of sport can be defined as the funding
Key Note Publications Ltd, Sep 2009, Pages: 98
SportsSponsorship Market Report 2009 This Market Report examines the UK sportssponsorship market. Commercial sponsorship is now pervasive in professional sports and many sports rely heavily on the
Key Note Publications Ltd, Oct 2007 SportsSponsorship Market Report 2007 Sportssponsorship is enjoying a purple patch in the UK, with spending on sponsorship deals rising by 5% to 6% a year in 2006 and 2007, a trend that contrasts
Key Note Publications Ltd, Jan 2003 SportsSponsorship Market Report 2003 Sponsorship of sport is probably worth a total of over £1bn a year in the UK. However, the 656 large sponsorship 'deals' between sponsoring companies and sports
Key Note Publications Ltd, Jan 2001 SportsSponsorship Market Report The value of commercial sponsorship of sports reached £400m in 2000, having increased by 6% to 10% each year between 1994 and 2000. This figure represents the value
Key Note Publications Ltd, May 2005 SportsSponsorship Market Report 2005 The value of commercial sponsorship of sports in the UK reached its peak in 2002, with the last 2 years (2003 and 2004) seeing lower spending levels. The value
Label Networks, Dec 2008, Pages: 250
Sponsorship and Advertising Youth Culture Report Sponsorship effectiveness and youth culture markets, advertising, marketing
This report indicate that there are many new opportunities in
Key Note Publications Ltd, April 2011, Pages: 69
sports, popular soap operas and reality shows have no apparent difficulty in attracting interest from sponsors. Sponsorship for television programmes was robust, increasing by 10.7% in 2009, and a further
Global Industry Analysts, Inc., Jan 2012, Pages: 134
12
SportsSponsorship Industry: Recession Impacts 12
Impact of Slowdown on the US Sports Industry 13
Table 3: Sporting Goods Industry
Richard K Miller & Associates, Sep 2011, Pages: 466
Sports Marketing 2012 First published in 1997, this annual reference handbook is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing
IGamingBusiness, Jan 2011, Pages: 525
The Global Business of Online Sports Betting: A Market Assessment and Outlook Sports betting has remained a popular pastime of sports fans everywhere, even despite the prolonged recent economic
Label Networks, July 2008, Pages: 56
+ grassroots sponsorship: which works best for specific target markets
- Relationship between music + sponsorship; sports + sponsorship; celebrity + sponsorship
- Best free-give-aways or “swag” that have the
Research In China, May 2012, Pages: 12
Company Study of ANTA Sports Products Limited,2012 ANTA Sports Products Limited was established in 1994, with the headquarters in Jinjiang, Fujian province. As one of the leading branded sportswear
Grey House Publishing Inc, June 2011, Pages: 1800
- Media
Major Daily Newspapers & Publications
Radio Production Studios & Sports Radio Stations
TV Production & Pay-Per-View
- Sponsors
- Sponsorship & Marketing Event Agencies
- Event & Meeting
Elsevier Science and Technology, July 2007, Pages: 280
examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.
- The first text to cover in-depth, sponsorship in the sports
John Wiley and Sons Ltd, Feb 2012, Pages: 256
help companies understand how to make more effective sportssponsorship decisions
This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier
VDM Publishing House, May 2010, Pages: 128
Corporate Sponsorship of Small-Scale Sport Tourism Events. Edition No. 1 The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and
Mintel, March 2010, Pages: 81
Attitudes towards Sponsorship of Non-sports Entertainment Events
Key points
Men slightly more accepting than women of sponsorship of non-sports entertainment
Figure 25: Attitudes towards sponsorships of non
Datamonitor, Aug 2010, Pages: 16
themed marketing campaigns.
Bank of America claim their sponsorship of sporting events is driven by an appreciation of the power of sport: “This rich heritage is grounded in our belief that sports can
