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Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World
John Wiley and Sons Ltd, Apr 2009 , Pages: 288Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's ...
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