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Your Search for 'The Entertainment, Media and Advertising Market Research Handbook' returned 7 results - Page 1 of 1

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The 2012 Entertainment, Media & Advertising Market Research Handbook  
Richard K. Miller & Associates, Oct 2011, Pages: 321
Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment


Sports Marketing 2012  
Richard K. Miller & Associates, Sep 2011, Pages: 466
First published in 1997, this annual reference handbook is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Expanded to 466 pages


Consumer Use Of The Internet & Mobile Web 2009 - 2nd Edition  
Richard K. Miller & Associates, Jan 2009, Pages: 220
and content, e-commerce spending, mobile access to the Web, Internet advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line


The 2012-2013 Leisure Market Research Handbook  
Richard K. Miller & Associates, Jan 2012, Pages: 388
. The 2012-2013 Leisure Market Research Handbook presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities


The 2011/12 Source Book of Multicultural Experts  
Multicultural Marketing Resources, Inc, Aug 2011, Pages: 62
a company by business type (e.g. ad agencies, professional organizations, research firms, media), - by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical


Handbook of the Economics of Art and Culture Part No. 1  
Elsevier Science and Technology, Sep 2006, Pages: 1400
. Organisation of arts and entertainment industries (R. Caves). 18. The media and advertising: A tale of two-sided markets (S. Anderson, J. Gabszewicz). 19. The movies (A. de Vany). 20. Rockonomics


The DJ Sales and Marketing Handbook. How to Achieve Success, Grow Your Business, and Get Paid to Party!  
Elsevier Science and Technology, Oct 2005, Pages: 272
The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales


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