CMO COUNCIL, Jan 2009
understand the impact on their customer and the value, trust and integrity of their brands. The online study, “Protection from Brand Infection” was sponsored by MarkMonitor, a leading provider of enterprise
Cutting Edge Information, July 2009, Pages: 293
brand succeeds, the benefits are palpable: earn customers' trust, win higher brand awareness and loyalty, improve patient adherence, and generate sales.
Improve your campaigns to make them resonate with
VRL Financial News Publishing, Sep 2009
Restoring Trust and Credibility in Financial Services Banking has always had more than its fair share of bad publicity, from unpopular branch closures and the threat to free banking, to persistent
Business Insights, Nov 2009, Pages: 117
and cause them to become brand advocates
Key findings from this report
1. Brand loyalty has been severely challenged by the recession.
2. Private label brands have made significant inroads into
Mintel, Nov 2007, Pages: 81
Convergence and Brand Management in Financial Services in theUnited States 2007 About this report
Within this report we present the most salient findings of consumer research in the financial
Searching Finance, June 2011, Pages: 104
providers with the necessary attributes of a significant client base, a solid brand, and competitive product capability.
The sector is unique in its variety of business models, ranging from large
Datamonitor, Dec 2010, Pages: 70
Wealth Management in theUS 2010 Wealth Management in theUS is a complete guide to the HNW market in theUSA. Thereport provides detailed market sizing of the onshore affluent population, before
Business Insights, March 2006, Pages: 143
leading brands of the future.
‘Winning Pharmaceutical Brand Management’ compiles the independent views of twelve different pharmaceutical brand experts along with insight and analysis from thereport
Finaccord, June 2010, Pages: 125
new opportunities be identified?
140 organisations are covered in the new report compared to 80 in the 2010 version - focusing on the products that are most viable for each brandThe selected brands
Mintel, Sep 2010, Pages: 110
about the best ways to invest, save money and prepare for their eventual retirement.
Two themes that are also captured in this report are the meaning of trust by lifestage., and how well the components
AMI Partners, Dec 2010
2010-11 U.S. SMBs and Social Media Report: What You Need to Know to Drive Sales and Increase Customer Value by Using Social Media This study explores in-depth how social media impacts the SMB
IGamingBusiness, July 2010, Pages: 518
techniques for attracting new players, developing highly liquid playing networks, or delivering ever more feature-rich games and enhanced player experience.
About TheReport
This report examines the main
Markets and Markets, July 2010, Pages: 83
marketplace under study; and to enable thereport user to determine their competitiveness and positioning in the market. Through our in-depth understanding of the financial services industry, we size the market
VRL Financial News Publishing, March 2010
Financial Group
- Blogs
- Blogging best practices
- Managing internal wikis
- Key success indicators for internal wikis
- Case study: BT
- Participation fosters trust
- Podcasts and video technology
- The
Business Insights, May 2009, Pages: 124
with the new regulation
- Adopting a pharmaceutical-style model for health brands
- Developing a corporate health brand
- Case study: Danone, developing a corporate health brand
- New approaches in
Business Intelligence [part of Optima Media Group], May 2009, Pages: 254
Marketing Function- The New Measurement FrameworkAdviser Interview: Adrian Payne- The Consumer-driven Marketing Myth- The Myth of the Caring ConsumerBrandTrust and ServiceAdviser Interview: Martin
Hartman Group, The, Feb 2010, Pages: 109
Beyond Organic and Natural A syndicated study for CPG companies, marketers, retailers, brand and category managers, and strategic decision-makers
Consumer understanding and shopping behavior of
Unity Marketing, June 2006, Pages: 185
in this report are:
- Profile of the affluent, luxury consumer market for jewelry and watches, including luxury jewelry and watch brand awareness and usage.
- 12 research-based Business Building
StrategyFacts GmbH, Jan 2012, Pages: 280
NFC Payment and Marketing Innovation - Current State and Future Outlook This primary research study was conducted to gain a better understanding of the current state and future predictions for NFC
Unity Marketing, Sep 2007, Pages: 250
The Jewelry And Watch Report 2007: A Consumer Insights Study Of The Jewelry And Watch Market In 2006 American consumers spent $62.2 billion buying jewelry and watches, posting a dramatic 6.5 percent
