ICON Group International, June 2007, Pages: 384
three restaurants in 1996, initially as a direct investment and not under franchise. Hertz and Budget rental car agencies are also in Croatia. Franchising is an optimal method for the transfer
ICON Group International, June 2007, Pages: 373
of domestic capital to finance investment and imports, lack of an effective judicial process for breach-of-contract resolution, logistical difficulties of serving the Kazakhstani market, and an unwieldy
ICON Group International, June 2007, Pages: 393
of greatest relevance are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all
ICON Group International, June 2007, Pages: 393
representation in each of these markets provides optimal coverage and the ability to target promotional programs to suit specialized market needs. Agents and Distributors Distribution channels in Canada vary
ICON Group International, June 2007, Pages: 388
knowledge of the Argentine market. Generally, firms new to this market find it more effective to sell through a distributor. Argentine distribution channels have gained more efficiency through concentration
