Mintel, March 2009, Pages: 87
their purchasing behavior differs significantly from that of traditional U.S. consumers and even among themselves. Knowing which segment of the Hispanic population a marketer’s products and message are best suited
Mintel, June 2009, Pages: 70
: Purchasing power, by race/Hispanic origin, 2007
U.S. household income distribution
Figure 2: Median household income, by race and Hispanic origin of householder, 2007
Figure 3: Household income distribution
Mintel, Sep 2010, Pages: 117
Hispanic consumers spend more per year on groceries than any other ethnic group and their purchasing power of $951 billion exceeds that of any other U.S. minority. Yet, grocery advertising targeted
Mintel, June 2010, Pages: 112
What’s on Hispanics’ feet?
Women’s apparel and accessories
Men’s apparel and accessories
Children’s apparel and footwear
Where Hispanics shop
Attitudes towards fashion
Advertising and promotion
U.S
Mintel, April 2010, Pages: 87
promotion make a difference
Alcoholic beverages
Hispanic beer kings
Hispanics prefer red wine and rosés
Distilled spirits; Puerto Ricans dominate, tequila a favorite
U.S. Hispanic population
Demographics
Mintel, May 2010, Pages: 125
Dining out Financial services Media consumption Household sensibilities Advertising and promotion U.S. Hispanic population Demographics Acculturation Segment Size and Demographics Key points Blue collar
Mintel, July 2009, Pages: 112
2009
Challenges
U.S. Hispanic Population
Demographic data
U.S. Hispanic population
U.S. population by race/Hispanic origin
Figure 109: Population, by race/Hispanic origin, 1970-2020
Figure 110: Asian
Mintel, Feb 2009, Pages: 89
Summary
Understanding the consumer
Demographics
Acculturation
Online consumption habits
Online trends and opportunities
Websites for the Hispanic consumer
U.S. Hispanic Population
U.S. Hispanic population
U.S
Mintel, Nov 2009, Pages: 98
to health insurance
- Healthy eating
- Health advice
- Healthy living
- U.S. Hispanic population
- Acculturation
Health-Related Factors that Shape Attitudes towards Hispanic Diet and Wellness
- Key points
Mintel, Jan 2009, Pages: 79
adopting the general U.S. culture
Understanding of media usage preferences based on level of acculturation
Greater understanding of Hispanics online usage and the role acculturation and language plays
Mintel, Nov 2010, Pages: 105
General attitudes toward leisure time activities Entertainment at home Sports and fitness Travel Casinos and casino gambling Marketing strategies U.S. Hispanic population Demographics Acculturation
Mintel, Sep 2008, Pages: 81
towards cooking and eating, by language spoken at home, January-November 2007
Figure 67: Hispanic mothers’ attitudes towards sustainability and health, by language spoken at home, January-November 2007 - U.S
Mintel, April 2009, Pages: 86
- Latinas and the workplace
- U.S. Hispanic Population
- Hispanic demographics
- U.S. Hispanic population
- U.S. population by race/Hispanic origin
- Figure 1: Population, by race/Hispanic origin, 1970
Mintel, Nov 2008, Pages: 75
Television
Radio
Newspapers
Magazines
Alternative community newspapers
Online trends and opportunities
Understanding the Hispanic Consumer
Demographic data
U.S. Hispanic population
Diversity of U.S. population
Mintel, Feb 2010, Pages: 69
is growing faster
African Americans
Asian Americans
Hispanics
Figure 1: Buying power, by race/Hispanic origin, 2000-14
Younger adult generations more ethnically diverse
Figure 2: U.S. population age groups
Mintel, July 2010, Pages: 114
restaurants visits driven by special occasions
U.S. Hispanic population
Demographics
Acculturation
Hispanic Spending on Dining Out
Key points
Large households strain dining out dollars
Figure 2: Average annual
Mintel, Nov 2008, Pages: 84
stages.
- The migration of Latinos from major U.S. entry points into secondary and tertiary markets
- The prominence of children in Hispanic households and how they influence consumption
- The impact
Mintel, Jan 2011, Pages: 135
/blockers and tanners
Oral hygiene products
Feminine products
Shaving and hair removal
Children’s personal care products
Marketing strategies
U.S. Hispanic population
Demographics
Acculturation
Insights
