Global Industry Analysts, Inc., Jan 2012, Pages: 263
15
New Technological Innovations to Drive Up the advertising Sector 15
The Rise of Augmented Reality & Nex-Gen “Glad”vertising 15
3. FOCUS ON MODES OF ADVERTISING
AccuStream iMedia Research, Jan 2012, Pages: 572
: Video 2009 - 2013
Total Billed Inventory Reached 42.1 Billion Impressions in 2010; U.S. Market Claims
54.7% of Mobile Video Gross Media Spend
Mobile Video Advertising Network Billed Impressions
Global Industry Analysts, Inc., Sep 2011, Pages: 723
advertising strategies and services will therefore emerge to the forefront in the upcoming years.
As stated by the new market research report, Europe and United States accounts for a major share of the global
Berg Insight AB, Dec 2010, Pages: 173
will account for 3.4 percent of global ad spend in 2015
According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow
AccuStream iMedia Research, Nov 2010, Pages: 365
market intelligence tool for VCs looking at new and expanding investment opportunities inside the online and mobile video business segment, publishers, rights holders, advertisers, ad networks, CDN providers, hosting
Berg Insight AB, Dec 2011, Pages: 167
.2 percent of global online ad spend in 2016
According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from € 2
Mintel, Sep 2010, Pages: 61
Traditional ad spend down
New media advertising threatens traditional ad spend
Innovators aim to update traditional media with new options
Television ads seen by 81% per week
Despite surge in DVR ownership
Berg Insight AB, May 2012, Pages: 171
spend in 2016
According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from
Business Insights, Aug 2011, Pages: 207
with Facebook on deeper online integration
Integration of Facebook in the TV environment
Social network driven search and recommendation – will it work on TV?
AdvertisingspendUSadvertisingspend not (yet
Eularis, June 2011, Pages: 90
implementation return, and much more.
Key points of relevance in these case studies:
New ideas you can apply to your area of marketing responsibility – be it sales force, advertising, eDetailing, CME, CRM, PR
Media Research and Consulting (DVR), May 2009, Pages: 103
on the effectiveness of (TV) advertising. It advises buyers and sellers of TV advertising on strategies to respond to the new DVR reality.
The latest publication by the DVR Research Institute is entitled: Advertising
Myers Group, Jan 2010
and Rise - Cable networks are jumping into the "pool" of an advertising slowdown, but they'll probably jump out first as well. - Losing Confidence - A darkening view from advertising executives on spending
Mintel, May 2010, Pages: 65
of retired consumers is shrinking
- How advertisers are re-defining how they portray seniors
- What kinds of new marketing channels for seniors are emerging
- Which discretionary categories do seniors spend
Borrell Associates Inc., June 2009, Pages: 42
impossible to corral The smallest U.S. businesses have average annual sales of $212,000 and spend just $5,671 per year on advertising – typically in the yellow pages or on direct mail ads or on coupons
IDATE, Dec 2009, Pages: 131
5.6. A new way to browse the Web
6. Business models associated with the 3D Web
6.1. General information
6.2. Advertising
6.2.1. Types of advertising
6.2.2. Involvement of brands and media
6.2.3.
WhatTheyThink, Oct 2009, Pages: 46
Smartphone
Figure 3: The Palm Pre
Figure 4: HTC Dream (aka T-Mobile G1) Android-Based Smartphone
Figure 5: U.S. Mobile AdvertisingSpending, 2008–2013 ($ million)
Figure 6: U.S. Ad Spending on Mobile Search
Mintel, Aug 2007
not use the Internet
Manufacturer bundling to reach new PC homes
Reaching new households
Speed and spend
A future in fiber
Expectations for more reliable access
X-play bundled services offer savings
Mind Commerce LLC, May 2012, Pages: 305
.2 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
9.2.1 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
9.2.2 ADVERTISINGSPENDING GROWTH FORECASTS 2012 TO 2020
9.2.3 EUROPEAN MOBILE
MECN GmbH, Sep 2011, Pages: 110
– Results of MECN survey
Exhibit 39: The most relevant factors for high-impact marketing/advertising – Results of MECN survey
Exhibit 40: Appropriate rate (% of total sales) to spend on marketing
