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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Search Results Your Search for 'Viral and Word of Mouth Marketing' returned 50 results - Page 1 of 3   Sort by    Date Published ASC Date Published DESC Report Price ASC Report Price DESC Rank ASC Rank DESC   Sorted by Rank Top-Bottom Word of Mouth and Viral Marketing in the United States 2009   Mintel, April 2009, Pages: 75 and brands. This process, known as “word of mouth” (WOM) or “viral marketing” is becoming more important to manufacturers, retailers and, of course, advertising agencies. Specifically, the report addresses Social Media Sponsorships Forecast 2010-2014   PQ Media, May 2010, Pages: 32 Social Media Sponsorships Forecast 2010-2014 is the first-ever report to size, structure, forecast and validate the growth of this burgeoning category within Word-of-Mouth Marketing (Wo Viral Word-of-mouth and Email campaigns. Edition No. 1   VDM Publishing House, May 2010, Pages: 84 focused on the impact of source characteristics and of providing consumers with additional motivations to act in propagating viral word-of-mouth. Ihe influence of strong ties and demographic and perceptual Social Media in Financial Services   VRL Financial News Publishing, March 2010 in customer service Chapter 3 - Customer engagement and social media in marketing - The declining effectiveness of traditional marketing - Word-of-mouth marketing and web 2.0 Chapter 4 - Customer engagement Facebook Marketing For Dummies   John Wiley and Sons Ltd, Oct 2009, Pages: 312 . With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing The Rapidly Expanding Social Commerce Market of South Korea and Japan   ROA Holdings, Feb 2011, Pages: 44 . Considering that the basis of social commerce is ‘viral marketing,’ which is ‘word of mouth’ marketing based on SNS, a poor service quality will turn customers away and might lead to a market recession Trends in Credit, Debit and Prepaid Direct Marketing   VRL Financial News Publishing, Oct 2007 - Multi-channel integration - Return on investment - Word of mouth/viral marketing Chapter 7: Relevant best practices from other industries - Social networking - Permission marketing - Mobile marketing Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing   John Wiley and Sons Ltd, June 2011, Pages: 270 Attention and Controversy (Perry Marshall). Chapter 26 What Makes Things Go Viral (Peggy McColl). Chapter 27 There Is No Word-of-Mouth ‘‘Marketing’’ (Chuck McKay). Chapter 28 The Eight Ps of Buying Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level   John Wiley and Sons Ltd, May 2007, Pages: 294 a killer database. 6. Segmenting for relevance. 7. Finding or creating relevant content. 8. The role of email in viral & word of mouth marketing. 9. Analytics that matter. 10. Testing against your Consumer Marketing 2010   Richard K. Miller & Associates, May 2010, Pages: 192 .2 Online Content 44.3 Website Optimization 44.4 Web 2.0 Features 45 WORD-OF-MOUTH 45.1 Market Assessment 45.2 Influencers 45.3 WOM Marketing 45.4 Viral Ads 45.5 Metrics 45.6 Market Resources 46 YELLOW Portable Technology in the United States 2009   Mintel, June 2009, Pages: 95 Apps go viral and influence purchases Figure 44: Word-of-mouth marketing about cell phone apps, by gender, March 2009 25-34 year-olds the centerpiece of viral app promotion Figure 45: Word-of-mouth Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated Edition   John Wiley and Sons Ltd, Nov 2010, Pages: 320 and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have The UK Salon Haircare Market 2011   Diagonal Reports, March 2011, Pages: 83 of haircare Men’s interest in appearance Consumers and quality premium Location, location, location A Wedding and the Olympics Sport xxxxxx for hair Marketing and promotions by salons Word of mouth goes Consumer Behavior 2012   Richard K. Miller & Associates, Oct 2011, Pages: 513 Naming Rights 87.5 Market Resources 88 WORD-OF-MOUTH 88.1 Overview 88.2 WOM Programs 88.3 Peer-to-Peer Marketing 88.4 Marketing Guidelines 88.5 Viral Ads 88.6 Market Resources APPENDIX Gaming in the Interactive World in the United States 2009   Mintel, July 2009, Pages: 117 invested in viral marketing Figure 71: Additional attitudes towards gaming—the impact of friends, by gender, March 2009 18-24s keen on spreading the word Figure 72: Additional attitudes towards gaming Marketing Communications: A Brand Narrative Approach   John Wiley and Sons Ltd, Dec 2009, Pages: 606 throughout the book of organisations using so-called non-traditional media to reach groups not locking into normal channels: The Labour Party and M Cadburys creating a viral marketing campaign to instil word Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign   John Wiley and Sons Ltd, Sep 2011, Pages: 312 , and Current TV. His focus on viral/word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley, and Wells Fargo. As a Social Male Grooming Trends: Profiting in 2009 and Beyond   Datamonitor, Feb 2009, Pages: 62 POINTS 48 ACTION: Increase mens level of engagement with personal care brands 48 Viral and word-of-mouth marketing can be used to increase engagement 49 Include some aspects of marketing that will appeal Marketing to Teens & Tweens   EPM Communications Inc, April 2010, Pages: 141 Discover the hidden motivators that capture the attention of teens and tweens. Marketing To Teens and Tweens reveals tips, tactics and techniques to help you reach today's 49 million 8-to-18-year Mobile Commerce Takes Off   Telecom Trends International (TTI), April 2004, Pages: 195 the realm of early adopters to mass market - Viral marketing—word-of-mouth marketing among users—will have a big impact on the uptake of m-commerce Market Forecasts The following are highlights Results:  First -   Prev -   1 -   2 -   3 -   Next -   Last

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