Mintel, April 2010, Pages: 97
, January 2010
Beverage Trends: Types of Non-AlcoholicDrinks
Key points
Beverage menu trends
Soda accounts for nearly a third of all non-alcoholic beverages on the menu
Orange and strawberry most popular
Mintel, Oct 2008, Pages: 114
Chill ad, 2007
Companies target youngadults with integrated campaigns designed to pitch new age and energy drinks
Figure 57: SoBe Life water, 2007
Figure 58: Red Bull Wiiings, 2007
Figure 59: Mountain
Datamonitor, Nov 2008, Pages: 93
indulgences such as high quality alcoholic beverages 53
INSIGHT: Abstinence of alcoholicdrinks is more prevalent among YoungAdults, females and aging consumers 53
The proportion of abstainers remains the
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implications: energy drinks are the new coffee in peoples energizing choices
INSIGHT: Youngadults are a core target for energy drinks, but older consumers are being drawn in with a variety of energizing
Datamonitor, Feb 2009, Pages: 75
Aging Populations: Changing AlcoholicDrinks Needs & Behaviors of Senior Consumers The Seniors (50 years old +) age group is experiencing rapid growth as global populations age. This will have a
Canadean Ltd, March 2012, Pages: 48
trends in each category covered.
Key Highlights
Of all the consumer groups Early YoungAdults (those aged between 16 and 24 years old) are the single largest consumer group to target. This perhaps
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Adults and Older YoungAdults also record significant consumption and as such should not be ignored. Older Consumers are the least valuable age group, with a market share of 8% despite accounting for 12
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influencing Seniors behavior in the field of food and non-alcoholicdrinks
- Strategic conclusions and actionable recommendations on food and drink targeting the for Senior audience
Highlights of this title
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influence that price has on alcoholic beverage choices by age 79
Figure 33: YoungAdults and Mid-lifers place the most importance on brand image when choosing alcoholic beverage products 80
Figure 34
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, accounting for over half of the Mid-Lifers and Older Consumers age groups. Suppliers should target this large consumer base with strategies to increase their consumption frequency.
The Older YoungAdults age
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Highlights
Early YoungAdults consume Eye Make-up at a Medium frequency
Early YoungAdults have the highest consumption of Eye Make-up in France, with two-thirds of consumers using these products. Almost 40
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market share.
Eye Make-up consumption declines with age
Eye Make-up consumption is highest among Early YoungAdults, declining as consumers get older. Heavy frequency consumption does increase in the Pre
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Consumers have a 25% share of the total Prepared Meals market in Germany, despite accounting for 33% of the population. In contrast youngadults consume Prepared Meals disproportionately. While youngadults
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ageing is a key driver of Hand Care consumption, there is a higher proportion of Heavy frequency users in the Early YoungAdults age group than in the Older YoungAdults and Pre-Mid-Lifers age groups
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consumption, particularly in the Early YoungAdults and Older YoungAdults age groups. Suppliers should target the large numbers of Non-users in every age group.
1 Introduction
1.1 What is this Report About
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has become an increasingly popular ingredient for non-alcoholic beverages like functional drinks and milk
Figure 36: Glucosamine is mainly found in non-alcoholic beverages which can aid bone and joint
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, Seniors are more likely to state it is important or very important as a factor in maintaining wellness and creating a feeling of wellbeing than any other age group.
A little over 70% of YoungAdults
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category covered.
Key Highlights
In several, but not all, categories there is a marked decline in the share of users for the Early YoungAdults group. This is likely a reflection of altering habits of
Canadean Ltd, March 2012, Pages: 101
Fish & Seafood market by value, 18%, closely followed by Older Consumers and Older YoungAdults. The market is evenly distributed. No age group consumes Fish & Seafood disproportionately, with the market
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products in Italy appear to offer little pockets of “me time” for a slightly older consumer.
In contrast to other product categories Gum consumption frequency is highest amongst the Older YoungAdults group
