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Search for: "Health and Wellness - Packaged Food in Belgium"

Health and Wellness in Belgium

Health and wellness saw only muted current value growth during the review period as a whole, with value at constant 2015 prices indeed seeing a slight decline. This was partly due to many consumers'...

Published:  April 2016
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Baby Food in Belgium

In 2015, Belgian parents were once again willing to buy “need to have” products for their babies while they proved reluctant to buy “nice to have” products. In this sense, baby food showed two different...

Published:  August 2015
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Spreads in Belgium

While bread with spreads has an important place in the diet of the average Belgian, the main driver of growth in 2015 was the offer of more natural products such as products with no added sugar with...

Published:  October 2015
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Baked Goods in Belgium

Sales of baked goods in 2015 were driven by the proliferation of in-store bakeries located within modern groceries serving consumers looking for convenience. This trend started in early 2012 when Colruyt...

Published:  October 2015
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Chocolate Confectionery in Belgium

Value sales growth in chocolate confectionery in 2015 was driven by the success of single-size portions and seasonal chocolate. The Chocolate Confectionery in Belgium report offers a comprehensive...

Published:  August 2015
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Cheese in Belgium

Authenticity and tradition were the category’s main growth drivers in 2015. The main consequence of this trend was the very positive performance of typical Belgian cheeses such as abbey cheese, which...

Published:  August 2015
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Sugar Confectionery in Belgium

Sugar confectionery in Belgium saw several new launches in 2015. At the same time, the category’s growth potential was negatively affected by increasing health concerns and rising obesity. As a result,...

Published:  August 2015
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Sweet and Savoury Snacks in Belgium

Despite the health trend, healthy snacks are not popular, and are not expected to grow in future. The health trend has, however, had a major impact on regular snacks. Most brands have already reduced...

Published:  November 2015
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Sauces, Dressings and Condiments in Belgium

The fritkot tradition remains strong in Belgium, with every fritkot offering an important variety of sauces. A fritkot is a small shop selling only fries and snacks. This tradition has influenced customers’...

Published:  November 2015
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Other Dairy in Belgium

Increasing demand for indulgence products helped boost value sales in an otherwise declining context for other dairy. In 2015, the category saw no significant new product launches. In this context,...

Published:  August 2015
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Yoghurt and Sour Milk Products in Belgium

Per capita consumption of yoghurt in Belgium is traditionally low when compared to neighbouring countries. Manufacturers are well aware of this and in 2014 and 2015 were very active in trying to boost...

Published:  August 2015
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Soup in Belgium

With the exception of chilled soup, which increased by 4% in volume terms and 5% in current value terms, all other types of soup declined in both volume and current value terms in 2015. The new consumption...

Published:  November 2015
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Oils and Fats in Belgium

The need for indulgence with simple, natural, healthy products and the rediscovery of certain tastes characterised oils and fats in 2015. Much of this was promoted by the seemingly inexhaustible popularity...

Published:  October 2015
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Processed Meat and Seafood in Belgium

During 2015, processed meat and seafood was still being strongly negatively impacted by the horsemeat contamination scandal which first emerged in Western Europe in 2013 and which directly influenced...

Published:  November 2015
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Breakfast Cereals in Belgium

Since 2014, breakfast cereals has returned to positive growth. Because many Belgian consumers are looking for products that contain less sugar and more fibre, the major players in the category have...

Published:  October 2015
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Rice, Pasta and Noodles in Belgium

Growth in rice, pasta and noodles in both current value terms and volume terms was lower in 2015 in comparison with the CAGRs seen in the review period. The reason was that the category was already...

Published:  November 2015
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Drinking Milk Products in Belgium

After a steep decline in 2014, milk prices remained stable in 2015. An important factor behind price stability was the European Union’s decision to remove quotas on milk production. Starting in 1984...

Published:  August 2015
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Gum in Belgium

In 2015, Belgian consumers continued to shift from gum to mints and medicated confectionery. As a result, the category’s volume sales declined. At the same time, the negative performance of the category...

Published:  August 2015
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Ready Meals in Belgium

Premiumisation was the major factor behind positive value growth recorded in ready meals in 2015. More specifically, premiumisation was especially relevant in chilled ready meals and chilled pizza....

Published:  November 2015
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Processed Fruit and Vegetables in Belgium

Belgians are proving to be increasingly aware of the benefits of consuming a diet rich in fruit and vegetables. As a result, consumption of fresh fruit and vegetables increased during both 2014 and...

Published:  November 2015
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