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Search for: "How to Have a Difficult Conversation as a Marketing Executive"

Pharmaceutical Brand PR: Developing Engaging Campaigns and Measuring ROI

The value of PR can seem immeasurable in brand positioning Yet, in an age of budgetary juggling by marketing departments, the drive to scrutinize ROI is increasingly important What’s more, as expectations...

Published:  September 2011
Price:  From

Academic Detailing: Pharma Fights Back

Ever since it was introduced three decades ago, academic detailing—which now increasingly uses pharma's sales techniques to educate physicians—has posed a difficult issue for the industry Governed by...

Published:  January 2012
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Medical Affairs Collection

Dossier Report Collections The authors are pleased to showcase Report Collections, focused on areas of critical importance to Pharma's success, present and future These Collections deliver expert views,...

Published:  November 2013
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E-Publications in Wealth Management 2013

Despite the current electronic publishing revolution, many wealth managers are not yet offering a balanced portfolio of publications (newsletters, client magazines, investment updates etc.) via electronic...

Published:  September 2013
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Cloud Messaging Market Trends, 2011-2014

This report presents the results of a detailed research program into preferences and plans for cloud-based messaging and related capabilities among North American organizations over the period 2011-2014...

Published:  January 2012
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700 MHz Band Opportunities and Wireless Communications for First Responders

This report analyzes the status of first responders’ communications technologies, and concentrates on the following subjects: -Satellites communications for pubic safety communications -Mesh networks...

Published:  January 2008
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Analysis, Modeling, and Design Tools Software Market Strategies and Forecasts, 2001-2006

AMD tools support methodologies that enhance developer efforts to implement business process management Modeling tools are used to define, model, and develop business processes Applications relate to...

Published:  January 2001
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The 2010 Pfeiffer Annual. Consulting. Pfeiffer Annual- Training

The Leader in Resources for Training & HR Professionals for the Past Four Decades The challenges of organizational consulting are ongoing. To stay on top of the game, consultants need access to...

Published:  May 2010
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Culture.com. Building Corporate Culture in the Connected Workplace

We are living in a .com world. The old rules are changing, but it is not yet clear what the new rules are. Everything is in flux, and the speed and complexity of the changes are difficult for many of...

Published:  September 2000
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Aquaporins, Vol 51. Current Topics in Membranes

Aquaporins summarizes the present knowledge in this expanding field of research, starting with the structural analysis of water channel proteins. Subsequent chapters begin with mammalian aquaporins,...

Published:  April 2001
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