Sports nutritionals have gained wide acceptance as an essential component of any committed athletic lifestyle, but increasing numbers of consumers who aren’t necessarily health club devotees are also...
At first sight, swimwear would appear to be an easy clothing category to define It is what we wear to swim in But it is also what people wear to be seen by the beach, the pool or even in the recreation...
Modern watches and clocks offer the style, the function, the gadgetry, or the mark of status, to suit any man, woman or child. The $7.1 billion market also offers big opportunities for any marketer,...
Selling time, or rather, the watches and clocks that measure it, is a $8.9 billion business. As the economy recovers, watch/clock marketers are feverishly innovating, licensing fashion brands, and...
A unique resource to help software developers create a desirable user experience Today, top-flight software must feature a desirable user experience. This one-of-a-kind book creates a design process...
Find out what’s going on in the fastest-growing segment of the U.S. food industry and how to tap into it. This Packaged Facts report covers the exploding $2 billion market for food bars, including...
Pegging 2003 sales at approximately $4.8 billion through all channels, including mass-market, health/natural, and direct/Internet, The U.S. Market for Nutritional Supplements covers nutritional supplements...
The U.S. Men’s Market, a new report from Packaged Facts, focuses on an increasingly elusive marketing target—the adult male consumer. The report starts with a demographic overview of the men’s population,...
This Packaged Facts report, the 2nd edition to our ground-breaking The U.S. Tweens Market, provides an in-depth analysis of the market created by tweens—the 25 million young American consumers in the...
This pioneering report from Packaged Facts is one of the first to cover the U.S. market for women's plus-size apparel, estimated at $31.6 billion in 2000. Larger women are growing more self-confident...
This new Packaged Facts report offers a comprehensive analysis of the youth market, which is comprised of more than 40 million consumers in the 15- to 24-year-old age group. The report provides an...
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market...
The multi-billion market for infant, toddler and preschool products represents one of the most dynamic and resurging segments of the consumer goods industry. This three-part series, The U.S Market for...
The U.S. Youth Market, 2nd Edition, new Packaged Facts report, analyzes the lifestyles and attitudes of the 42 million young consumers in the 15- to 24-year-old age group. By using data from both the...
The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate...
The Centers for Disease Control and Prevention have warned in recent years that obesity will soon become the leading cause of death in the United States, and millions of Americans have responded by...
As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets....
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream...
The U.S. African American Market, the 6th edition of this Packaged Facts report, analyzes the consumer behavior and attitudes of the 38 million African American consumers, who have approximately the...
Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 3 to 11, and, of course, their gatekeepers. Since the...
