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The U.S. Market for Sports Nutritional Products: Sports Drinks and Energy Bars Fueling the Couch Potato, 5th Edition

Sports nutritionals have gained wide acceptance as an essential component of any committed athletic lifestyle, but increasing numbers of consumers who aren’t necessarily health club devotees are also...

Published:  April 2004
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Computer Assisted Surgical (CAS) Systems - Global Strategic Business Report

This report analyzes the worldwide markets for Computer Assisted Surgical (CAS) Systems in US$ by the following Product Segments: Surgical Planners and Simulators, Surgical Navigation Systems, and Surgical...

Published:  September 2014
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The U.S. Market for Watches and Clocks, 6th Edition

Selling time, or rather, the watches and clocks that measure it, is a $8.9 billion business. As the economy recovers, watch/clock marketers are feverishly innovating, licensing fashion brands, and...

Published:  February 2004
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Watches and Clocks in the U.S., 7th Edition

Modern watches and clocks offer the style, the function, the gadgetry, or the mark of status, to suit any man, woman or child. The $7.1 billion market also offers big opportunities for any marketer,...

Published:  July 2006
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The U.S. Market for Food Bars: Cereal, Snack, Sports, Meal Replacement

Find out what’s going on in the fastest-growing segment of the U.S. food industry and how to tap into it. This report covers the exploding $2 billion market for food bars, including breakfast bars,...

Published:  September 2003
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Essentials of Forensic Accounting

The highly experienced authors of the Essentials of Forensic Accounting define and explain the disciplined approaches to forensic accounting that lead to a thorough knowledge of the varied specialties...

Published:  January 2014

Introduction to Statistics Through Resampling Methods and R. 2nd Edition

A highly accessible alternative approach to basic statistics Praise for the First Edition: "Certainly one of the most impressive little paperback 200–page introductory statistics books that I...

Published:  March 2013

The U.S. Tweens Market, 2nd Edition

This report, the 2nd edition to our ground-breaking The U.S. Tweens Market, provides an in-depth analysis of the market created by tweens—the 25 million young American consumers in the 8- to 14-year-old...

Published:  April 2003
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The U.S. Market for Nutritional Supplements: Vitamins, Minerals and Dietary Supplements, 5th Edition

Pegging 2003 sales at approximately $4.8 billion through all channels, including mass-market, health/natural, and direct/Internet, The U.S. Market for Nutritional Supplements covers nutritional supplements...

Published:  October 2004
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The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds

This new report offers a comprehensive analysis of the youth market, which is comprised of more than 40 million consumers in the 15- to 24-year-old age group. The report provides an in-depth demographic...

Published:  July 2003
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The U.S. Market for Plus-Size Apparel

This pioneering report from Packaged Facts is one of the first to cover the U.S. market for women's plus-size apparel, estimated at $31.6 billion in 2000. Larger women are growing more self-confident...

Published:  September 2001
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Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y

For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market...

Published:  December 2008
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The Teens Market in the U.S.

The Teens Market in the U.S., a new report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income...

Published:  June 2007
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The U.S. Men's Market: Examining the Attitudes, Buying Habits and Lifestyles of the Elusive Adult Male Consumer

The U.S. Men’s Market, a new report, focuses on an increasingly elusive marketing target—the adult male consumer. The report starts with a demographic overview of the men’s population, including employment...

Published:  March 2005
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Design for Software. A Playbook for Developers

Creating Compelling User Experiences Just Got a Whole Lot Easier One thing all truly great apps have in common is that they provide compelling user experiences. Not only do they function well, but...

Published:  May 2013

The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition

The U.S. Youth Market, 2nd Edition, new report, analyzes the lifestyles and attitudes of the 42 million young consumers in the 15- to 24-year-old age group. By using data from both the Simmons Teens...

Published:  August 2005
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The U.S. Market for Whole Grain and High Fiber Foods

The Centers for Disease Control and Prevention have warned in recent years that obesity will soon become the leading cause of death in the United States, and millions of Americans have responded by...

Published:  April 2005
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Gen X in the U.S.

It’s no wonder marketers are shaking their heads over how to position their products and services to the elusive yet surprisingly powerful cohort we have come to know as Generation X. Sandwiched between...

Published:  November 2006
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The U.S. African-American Market, 6th Edition

The U.S. African American Market, the 6th edition of this report, analyzes the consumer behavior and attitudes of the 38 million African American consumers, who have approximately the same purchasing...

Published:  January 2006
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The U.S. Market for Hispanic Foods and Beverages, 2nd Edition

The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream...

Published:  November 2004
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