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Search for: "Pharmaceutical Marketing. A Practical Guide"

45 Products

The Immunoassay Handbook. Edition No. 4

The fourth edition of The Immunoassay Handbook provides an excellent, thoroughly updated guide to the science, technology and applications of ELISA and other immunoassays, including a wealth of practical...

Published:  January 2013
Price: 

Regulation of Pharmaceutical Manufacturers

Pharmaceutical companies are constrained by statutes, regulations, and advisory opinions covering all aspects of their business — clinical trials, marketing practices, disclosure of drug side effects...

Published:  February 2015
Price:  From

Pharma's Prescription

The pharmaceutical industry needs a shot in the arm - and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&D produced blockbuster...

Published:  January 2014
Price: 

Latest Chinese Guidance for Development, Evaluation, License Approval of Biosimilars

Responding to strong desire of overseas and multinational pharmaceutical manufacturers and domestic pharmaceutical manufacturers to carry out research and development of biosimilar products, this is...

Published:  May 2015
Price:  From

Solid-Liquid Filtration

Practical Guides in Chemical Engineering are a cluster of short texts that each provides a focused introductory view on a single subject. The full library spans the main topics in the chemical process...

Published:  February 2015
Price:  From

Therapeutic Risk Management of Medicines. Woodhead Publishing Series in Biomedicine

Therapeutic risk management of medicines is an authoritative and practical guide on developing, implementing and evaluating risk management plans for medicines globally. It explains how to assess risks...

Published:  March 2014
Price: 

Pharmacovigilance Medical Writing. A Good Practice Guide

Pharmacovigilance Medical Writing covers the preparation of pharmacovigilance documents for all stages of the drug development process (i.e. from clinical development through to applications for marketing...

Published:  July 2012
Price: 

China’s Attraction and Strategies to Work with It: Analysis of Best Strategies for Western Pharmaceutical and Biotech Companies to Partner with Chinese Pharmaceutical Companies

Despite the fact that China has become attractive to the Western pharmaceutical and biotechnology companies because of its sizeable yet still rising pharmaceutical market and abundant yet still low-cost...

Published:  July 2008
Price:  From

Healthcare Relationship Marketing: Strategy, Design and Measurement

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals One consequence of these dynamics is the need for...

Published:  March 2011
Price: 

Market Access: Communicating Value Stories to Payers

Throughout the EU, reimbursement decisions are increasingly decentralised, making the process of gaining market access more complex than ever The ability to communicate a value story that resonates...

Published:  April 2012
Price:  From

Practical Leadership for Biopharmaceutical Executives. Woodhead Publishing Series in Biomedicine

The biohealthcare executive in upper-middle management confronts leadership challenges unique to their industry: they manage highly specialized knowledge workers and innovators, compete at the speed...

Published:  May 2011
Price: 

The Law of Advertising, Marketing and Promotions

Advertising has become ubiquitous in daily life, especially since the explosion of new media. The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory,...

Published:  February 2015
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Tapping Social Media for Clinical Trial Recruitment

With an estimated 80% of all clinical trials failing to achieve enrolment goals, sponsors are constantly seeking new and better techniques to attract the right patients In 2011, nearly one in every...

Published:  April 2012
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Marketing Collection

Dossier Report Collections The authors are pleased to showcase Report Collections, focused on areas of critical importance to Pharma's success, present and future These Collections deliver expert views,...

Published:  November 2013
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Digital Doctors: Marketing to Online Networks (2nd Edition)

As smartphones and tablets become ubiquitous among physicians, there are more ways than ever for doctors to stay connected with each other and collaborate meaningfully Established online communities...

Published:  March 2013
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Medical Affairs Collection

Dossier Report Collections The authors are pleased to showcase Report Collections, focused on areas of critical importance to Pharma's success, present and future These Collections deliver expert views,...

Published:  November 2013
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Outlook of China Genomics and Proteomics Market - Application in Molecular Biomarker, Diagnostics and Personalized Medicine

It has been well recognized that genomics and proteomics play increasingly important roles in the modern pharmaceutical and healthcare industries To more efficiently discover drugs, drug companies now...

Published:  January 2011
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Nonclinical Safety Assessment. A Guide to International Pharmaceutical Regulations

Bringing a new drug to market is a costly time-consuming process. Increased regional and international regulation over the last twenty years, while necessary, has only served to amplify these costs....

Published:  April 2013
Price: 

Russian Medical Device Market 2014

The Russian medical device market demonstrated rapid growth over the period 2006-2012. Consumption increased with state support of health care, in particular under the 2011-2012 regional modernization...

Published:  May 2015
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The Rise of Health Outcome Liaison Teams

When it comes to market access, the payers hold the cards However, in recent years, pharma companies in the US and Europe have found that a Health Outcome Liaison resource has helped evolve a transactional,...

Published:  November 2012
Price:  From
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