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Search "Pharmaceutical Marketing. A Practical Guide" returned 45 results.

PRODUCT TITLE

The Immunoassay Handbook. Edition No. 4

The fourth edition of The Immunoassay Handbook provides an excellent, thoroughly updated guide to the science, technology and applications of ELISA and other immunoassays, including a wealth of practical...

January 2013

Regulation of Pharmaceutical Manufacturers

Pharmaceutical companies are constrained by statutes, regulations, and advisory opinions covering all aspects of their business — clinical trials, marketing practices, disclosure of drug side effects...

February 2015
FROM

Solid-Liquid Filtration

Practical Guides in Chemical Engineering are a cluster of short texts that each provides a focused introductory view on a single subject. The full library spans the main topics in the chemical process...

February 2015
FROM
Pharma's Prescription Pharma's Prescription - Product Thumbnail Image

Pharma's Prescription

The pharmaceutical industry needs a shot in the arm - and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&D produced blockbuster...

January 2014
China’s Attraction and Strategies to Work with It: Analysis of Best Strategies for Western Pharmaceutical and Biotech Companies to Partner with Chinese Pharmaceutical Companies China’s Attraction and Strategies to Work with It: Analysis of Best Strategies for Western Pharmaceutical and Biotech Companies to Partner with Chinese Pharmaceutical Companies - Product Thumbnail Image

China’s Attraction and Strategies to Work with It: Analysis of Best Strategies for Western Pharmaceutical and Biotech Companies to Partner with Chinese Pharmaceutical Companies

Despite the fact that China has become attractive to the Western pharmaceutical and biotechnology companies because of its sizeable yet still rising pharmaceutical market and abundant yet still low-cost...

July 2008
FROM

Nonclinical Safety Assessment. A Guide to International Pharmaceutical Regulations

Bringing a new drug to market is a costly time-consuming process. Increased regional and international regulation over the last twenty years, while necessary, has only served to amplify these costs....

April 2013

Healthcare Relationship Marketing: Strategy, Design and Measurement

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals One consequence of these dynamics is the need for...

March 2011

Pharmacovigilance Medical Writing. A Good Practice Guide

Pharmacovigilance Medical Writing covers the preparation of pharmacovigilance documents for all stages of the drug development process (i.e. from clinical development through to applications for marketing...

July 2012
Market Access: Communicating Value Stories to Payers Market Access: Communicating Value Stories to Payers - Product Thumbnail Image

Market Access: Communicating Value Stories to Payers

Throughout the EU, reimbursement decisions are increasingly decentralised, making the process of gaining market access more complex than ever The ability to communicate a value story that resonates...

April 2012
FROM
Digital Doctors: Marketing to Online Networks (2nd Edition) Digital Doctors: Marketing to Online Networks (2nd Edition) - Product Thumbnail Image

Digital Doctors: Marketing to Online Networks (2nd Edition)

As smartphones and tablets become ubiquitous among physicians, there are more ways than ever for doctors to stay connected with each other and collaborate meaningfully Established online communities...

March 2013
FROM
Tapping Social Media for Clinical Trial Recruitment Tapping Social Media for Clinical Trial Recruitment - Product Thumbnail Image

Tapping Social Media for Clinical Trial Recruitment

With an estimated 80% of all clinical trials failing to achieve enrolment goals, sponsors are constantly seeking new and better techniques to attract the right patients In 2011, nearly one in every...

April 2012
FROM
The Rise of Health Outcome Liaison Teams The Rise of Health Outcome Liaison Teams - Product Thumbnail Image

The Rise of Health Outcome Liaison Teams

When it comes to market access, the payers hold the cards However, in recent years, pharma companies in the US and Europe have found that a Health Outcome Liaison resource has helped evolve a transactional,...

November 2012
FROM
Practical Leadership for Biopharmaceutical Executives. Woodhead Publishing Series in Biomedicine Practical Leadership for Biopharmaceutical Executives. Woodhead Publishing Series in Biomedicine - Product Thumbnail Image

Practical Leadership for Biopharmaceutical Executives. Woodhead Publishing Series in Biomedicine

The biohealthcare executive in upper-middle management confronts leadership challenges unique to their industry: they manage highly specialized knowledge workers and innovators, compete at the speed...

May 2011

The Law of Advertising, Marketing and Promotions

Advertising has become ubiquitous in daily life, especially since the explosion of new media. The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory,...

February 2015
FROM
Outlook of China Genomics and Proteomics Market - Application in Molecular Biomarker, Diagnostics and Personalized Medicine Outlook of China Genomics and Proteomics Market - Application in Molecular Biomarker, Diagnostics and Personalized Medicine - Product Thumbnail Image

Outlook of China Genomics and Proteomics Market - Application in Molecular Biomarker, Diagnostics and Personalized Medicine

It has been well recognized that genomics and proteomics play increasingly important roles in the modern pharmaceutical and healthcare industries To more efficiently discover drugs, drug companies now...

January 2011
FROM
Therapeutic Risk Management of Medicines. Woodhead Publishing Series in Biomedicine Therapeutic Risk Management of Medicines. Woodhead Publishing Series in Biomedicine - Product Thumbnail Image

Therapeutic Risk Management of Medicines. Woodhead Publishing Series in Biomedicine

Therapeutic risk management of medicines is an authoritative and practical guide on developing, implementing and evaluating risk management plans for medicines globally. It explains how to assess risks...

March 2014
Collection of Chinese Laws and Administrative Regulations for Application and Approval of Foreign Investment Projects and Business Scope The Invest in China Guidebook Series (4) (Second Edition) Collection of Chinese Laws and Administrative Regulations for Application and Approval of Foreign Investment Projects and Business Scope The Invest in China Guidebook Series (4) (Second Edition) - Product Thumbnail Image

Collection of Chinese Laws and Administrative Regulations for Application and Approval of Foreign Investment Projects and Business Scope The Invest in China Guidebook Series (4) (Second Edition)

This second edition of the Guidebook Series for Investing in China has been updated in order to deal with the latest revised most key regulation, Catalogue for the Guidance of Foreign Investment Industries,...

April 2012
FROM

Latest Chinese Guidance for Development, Evaluation, License Approval of Biosimilars

Responding to strong desire of overseas and multinational pharmaceutical manufacturers and domestic pharmaceutical manufacturers to carry out research and development of biosimilar products, this is...

May 2015
FROM
European Cancer IVD Market European Cancer IVD Market - Product Thumbnail Image

European Cancer IVD Market

This strategic analysis service provides a detailed analysis of the European Cancer IVD market An in-depth analysis of marketing parameters (revenues, forecasts, geographic trends and market share)...

October 2008
FROM

Pharmaceutical Lifecycle Management. Making the Most of Each and Every Brand

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing...

June 2012
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