With another year down, it’s time once again to look back at our Analyst Q&A series.
The Analyst Q&A series is designed to give our readers exclusive insights on a wide variety of industries and markets, from technology to chemicals and agriculture to logistics. We cover challenges, demand, and growth forecasts, providing readers with invaluable information from the very best researchers and analysts in the business.
Over the last twelve months, we’ve covered a wide variety of topics and heard many interesting perspectives. For today’s blog, we’ve decided to look back at four of the series’ best pieces.
Kelly Scientific was founded by Deirdre Kelly Ph.D. whose career spans both industry and academia where she has worked with both start-up biotech and multinational pharmaceutical companies. Here she discusses how personalized medicine market integrate into the global healthcare market:
“The application of sequencing the entire human genome to medicine has revolutionized and challenged the current healthcare system. This phenomenon not only has allowed healthcare to continue its vertical momentum, aided by continuous companion diagnostic development. This new healthcare application will meet the needs of patients who are currently suffering from cancer and other genetic based diseases and also from adverse drug reactions and sub-therapeutic clinical effects. It will also transform health economics and reimbursement strategies. However, it will take a number of years before personalized medicine has truly integrated into the global healthcare system.
Currently oncology, infectious disease, cardiovascular and neurodegenerative based products are driving the personalized medicine market, however areas such as immunology, and metabolic disorder products are becoming more prevalent. Areas that will see significant development in the future include metabolic pathways, disease mechanisms and predisposition, pathogenesis, signal transduction, regulatory circuits and regeneration. More specifically market leaders are targeting signaling pathways in apoptosis, Jak/Stat pathways and PI3-kinase for future drug targets/diagnostic tests.”
Mobile is changing the brick-and-mortar experience for retail brands, according to analyst Harry Wang. Harry oversees Parks Associates’ mobility and apps research, which covers mobile/wearable devices and services, apps and APIs, and mobile commerce/marketing, payment, and connected car industries. In this excerpt, Harry explains why it’s all about delivering the right message at the right moment:
“Smartphones and tablets are new shopping platforms for consumers globally. They can receive an almost non-stop stream of curated information from retailers and brands if they opt in to do so. Adding other types of push notifications—app-based alerts, text messages, updates from Facebook friends, news about game scores—shoppers are bombarded with so much information that retailers and brands now find it difficult to catch their target shoppers in the right “moment.”
The shopper’s “path-to-purchase” is also far less linear: A fragmented shopper attention span leads to less predictable shopper behaviors. Given the challenges to reach and engage mobile shoppers, retailers have to engage them in whatever digital platform these consumers are on and as much as possible at each touch point. For instance, when shoppers are out on the street, retailers can detect shoppers’ proximity to their store. When shoppers enter a store, retailers can track at which store sections shoppers stop, whether shoppers know what they want, and their app usage inside the store. When shoppers are ready to check out, their digital wallet app can notify retailers about shoppers’ memberships and reward status. When the purchase is complete and shoppers leave comments or brag about new buys on their social networks, more behavioral and perception data can be collected.
Collecting the right data with rich contextual information is only the first step. Retailers still need to make the best use of such data and unlock its power for their advantage. Big data analytics solution providers promise unique algorithms and easy-to-use decision support tools for retailers; however, their solutions’ quality and utility vary substantially.
Key questions that retailers want answered through advanced analytics for their omnichannel strategy include the following:
- Which attributes distinguish buyers from shoppers?
- What can be done to improve merchandising mix to maximize sales?
- Which promotions work, and more importantly, why are shoppers not responding to offers?
- How can data about customer behaviors improve inventory management and supply chain efficiency?
- How competitive are store prices compared with others’?
- Lastly, retailers must learn to convert shoppers to buyers by delivering the right message at the right moment.”
Steve Attard is the Senior Product Owner at Ratepath. He covers the latest developments in the telecom industry, the key factors affecting mobile networks’ national rates in the EU and much more. Here are his thoughts on the the most interesting developments in the telecom industry:
“Everyday in 2016, consumers in the US alone looked at their Smartphone more than 9 billion times a day. These are not just teenagers, because the highest growth in Smartphone sales was among the 45+ categories.
What slice of that value are the ‘traditional’ players in the telecom industry capturing? That value is going heavily to the OTT providers. These new players are in the process of massively disrupting the telecom industry and operators are shook to the core. The industry is ever-more competitive and pricing and propositions are driven by smartphones and cellular data-pricing.
Ratepath works closely with communication service providers that now need to track thousands of data points from websites, comparison sites, facebook stores, Instagram stores and many more in order to price their propositions and build their product portfolios, whilst facing incredible pressure to reduce operational costs. These themes are now defining the next five years and beyond for everyone in the industry.”
Christopher Maara is the Lead Analyst at Investment & Research. I&R’s industry research covers more than 100 countries worldwide and 22 industry verticals, with a special focus on emerging markets. Here, Chris discusses the most important developments in the telecommunications infrastructure market in recent years:
“The move towards 5G technology will see increased investment in telecommunications infrastructure in 2017 and into 2018, as well as the need to upgrade internet connectivity and speed and improve network stability. Globally the state of the industry’s infrastructure varies greatly, some developed countries are finding themselves lagging behind in terms implementing the latest telecommunications technology, but are shutting down 2G networks, while some developing countries are already deploying 5G, but still have to maintain 2G networks due to the large number of feature/legacy phones still in operation. Should the price of (smart) mobile phones continue to drop further to less than $20 we should see greater investment in 4G and 5G.”
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