Apple Acquires Sleep Tracking Company Beddit

Apple Acquires Sleep Tracking Company Beddit

Apple has acquired an app and sleep tracking device called Beddit, according to multiple reports on Wednesday. While specific details of the acquisition have yet to be revealed, the Finland-based company has updated the privacy policy on its website. The previous page that linked to Beddit’s Apple Watch applications has been replaced with a new statement, which reads:

“Beddit has been acquired by Apple. Your personal data will be collected, used and disclosed in accordance with the Apple Privacy Policy.”

The Beddit sleep monitoring sensor costs $150 and was launched in Apple stores in late 2015. It’s placed underneath the bed sheet and measures the person who’s physically on top of it. It then transfers the sleep related data to an iPhone or Apple Watch for analysis. The sensor tracks sleep time, heart rate, snoring, breathing and other night-time event. It also includes a Smart Alarm clock that is designed to wakes you up at the optimal hour of your sleep cycle.

Beddit customers can use Apple HealthKit to connect the Health app to the Beddit mobile app, according to Beddit's website.

“Connecting the Health and Beddit apps is optional, and you control what data flows between the apps. Beddit can sync data collected by the sleep monitor, such as Sleep Analysis, Heart Rate, and Respiratory Rate, to the Health app. You can also choose to allow Beddit to sync data you have stored in the Health app, including gender, date of birth, height, and weight.”

Apple has been eager to add sleep tracking functionality to the Apple Watch for a number of years, according to Bloomberg News. The CDC estimates that 50 to 70 million US adults have sleep or wakefulness disorders. But since Apple released their smartwatch two years ago, users have been forced to use third-party apps like Beddit to track their sleeping patterns.

Rivals Fitbit have already rolled out sleep tracking features for its line of wearables. The Fitbit Alta HR monitors users while they sleep, identifying the times when you’re awake, in a light sleep, in a deep sleep and when you are in REM sleep. The app lets you set sleep goals and help you create a personalised sleep schedule.

This may be only the beginning of a larger push to expand the Apple Watch’s capabilities. Many industry commentators have speculated that Apple’s long term goals is to turn its HealthKit software into a diagnosis tool. Earlier this year, the Cupertino-based tech giant bought Glimpse, a startup that built software to pull electronic health records from different databases and stores them in one place.

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Published by Research and Markets