Future Mobility Unveils New Electric Vehicle Brand 'Byton'

Future Mobility Unveils New Electric Vehicle Brand 'Byton'

Chinese electric-car manufacturer Future Mobility Corp has unveiled its new brand ‘Byton’ and revealed plans to launch in the United States and Europe soon after an initial roll out at home, according to a report from Reuters today.

Future Mobility, which is co-founded by former BMW and Nissan Motor executives, is looking to launch three cars by 2022. The company says it will unveil the production-ready version of the first car at the Consumer Electronics Show in Las Vegas in January next year. Typically, CES is the biggest event in the consumer electronics industry’s calendar.

“The car is really developed for China, the U.S. and Europe. From the beginning we planned to launch it globally, setting up our sales subsidiaries in the U.S., China and Europe,” Daniel Kirchert, Future Mobility’s president, told Reuters. “After (January next year) we will start to engage with customers, take orders, and build up our sales organizations.”

The burgeoning electric vehicle market is attracting a lot of interest from automakers and tech companies alike. One market research report, market in China expects the demand for electric vehicles to grow at a CAGR of 9% by 2026.

The rapid growth of the electric vehicles market is also expected to boost the demand for in-vehicle infotainment systems as these systems are offered as standard equipment in most of the electric cars.

Byton’s electric vehicle will have a touch pad the size of Apple’s smaller iPad integrated into the steering wheel, and a dashboard screen that stretches along the width of the car. Their plan is to “make everything which is possible on your smartphone also possible in the car,” Kirchert said.

The company says it already has a sports utility vehicle (SUV) in the final stages of development, which it plans to bring to the Chinese market by the fourth quarter of 2019. It will also set up physical showrooms and provide maintenance and repair services through a network of independent agents.

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(Image Credit - Kaique Rocha)

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