Provided by BIS Research
Console gaming is passé in the digital world of portable interactive gaming, which is gaining traction rapidly. The perpetual technological advancement and the rising demand for interactive portable entertainment have led to the growth of the mobile gaming industry. The developers have slowly shifted towards mobile games because they are easier to develop and require minimal investment.
The gaming industry has spread far beyond the traditional ecosystem of developers, publishers and operators, and now includes a host of players from adjoining verticals such as media firms, investment firms, event organizers and advertising agencies.
The ease of entering the mobile gaming industry has rendered an abundance of mobile gaming titles across iOS and Android platforms. Lower capital requirement has provided opportunities to a plethora of companies that use iOS and Android platforms to distribute their games among a wider consumer base at a minimal cost through their in-built app store.
Independent (Indie) developers have also grabbed this opportunity to enter the market owing to low investment cost. The mobile gaming market is encouraging the developers to incorporate latest technological developments, such as augmented reality and virtual reality, into their games which are driving the growth of this market.
The mobile gaming market is lucrative and is witnessing an intense competition, which becomes a barrier for companies in developing brand loyalty and sustain a revenue generating consumer base. However, with the incorporation of secure payment gateways, improvement in the internet accessibility and availability of a diverse range of games are continuously driving the growth of the mobile gaming market. The diverse consumer base in the industry is also advantageous for the market as it has paved the way for an array of new revenue streams and integrated payment solutions ranging from subscriptions fees, pay-per-play, in-app purchases, royalties to premium account and upgrade remunerations.
RISING SMARTPHONE PROLIFERATION
According to a new market research report by BIS Research, titled ‘Global Mobile Gaming Market, Analysis and Forecast, (2017-2023)’, the global mobile gaming market was worth $32.29 billion in FY 2016 and is expected to witness a healthy growth, growing at a CAGR of 9.4% during the forecast period of 2017-2023. The growing middle class and large youth population across the world has certainly helped in the expansion of the consumer base of the gaming industry. Along with this, rising smart phone proliferation and freemium business model followed by the companies are helping in the growth of the market.
This report provides a thorough analysis of the market along with recent trends influencing it. It highlights the key driving and restraining forces of the market, and includes a detailed study of the future trends and developments. This report identifies the global mobile gaming market under different genres of the games, viz. action/adventure games, arcade games, strategy and brain games, casino games, casual games and sport games. The report also divides the market along the lines of different geographical regions, namely, Asia-Pacific (APAC), North America, Europe and the Rest of the World (RoW).
The market intelligence report includes a detailed competitive analysis of the key developments and strategies being followed by the major market players. It includes a separate segment wherein key market players have been analyzed and profiled in detail. This section covers business financials, company snapshots, key products and services, major developments, and future programs (if any). Some of the key players analyzed in the report are
- Activision Blizzard
- DeNa Co.
- Electronic Arts
- Glu Mobile
- GREE International Entertainment
- Zynga Inc.
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