This blog was provided by the Mind Commerce Staff.
The global application development community is becoming increasingly aware of the Telecom Application Programming Interface (API) as a means of accessing data for a variety of communications-enabled applications. Telecom Network APIs capitalize on existing network infrastructure and platforms to facilitate many new business opportunities. Telecom APIs can be monetized in a few key areas including:
- Direct API Revenue: Per-call Revenue (only)
- Data Monetization: Revenue primarily from VAS Apps that rely upon Telecom APIs
- Cost Savings: Savings to carriers that are directly attributable to use of Telecom APIs
- Higher Usage: Increased data usage that is directly attributable to Telecom APIs and VAS Apps based on Telecom APIs
- Churn Reduction: Reduction in customer losses directly attributable to Telecom APIs
1. Direct API Revenue
Standalone Revenue from API services offered in a Data as a Service (DaaS) business model and sold on a B2B basis, which includes Business (B2B2B) and B2B to Consumer (B2B2C) services. In the B2B2B business model, companies provide services to a business so that they can provide said services to other businesses. Whereas today many carriers are offering B2B Telecom API services primarily for B2B2C, in the future we will see an increasing number of B2B2B scenarios.
2. Data Monetization
To break through the chicken-and-egg scenario (of which came first, the app or the data for the app) there is a need to develop some value-added service (VAS) applications as proof points for the use of data from various sources including telecom, enterprise, and social media. However, it is not enough to simply do this as it will be much more impactful if the data-based services are actively promoted as based on a DaaS business model, which shall further encourage the development of additional apps and services.
3. Cost Savings
It is difficult to attribute “cost savings” with existing programs with the exception of improvements in service realization based on standard processes and procedures for the delivery of VAS Apps. It is easier to attribute cost savings for “to-be” programs with improved data accessibility to enterprise and improved development environments wherein Telecom APIs make data and data related processes more efficient from a carrier administrative perspective.
4. Higher Usage
Telecom API services offered in both DaaS business model B2B as well as for VAS Apps will cause additional data usage. While difficult to attribute the exact raise in terms of usage directly resultant from API data, it is believed it will be a key factor especially in data reliant completely on a cellular connection (i.e. 4G/B4G rather than public WiFi) for certain services such as LTE Direct.
5. Churn Reduction
Churn reduction directly attributable to Telecom APIs is de minimis for consumer. This is almost entirely an enterprise play for carriers. Churn reduction for enterprise will be due to a combination of three factors:
- Effective development environments for enterprise IT to use telecom data in DaaS model
- Environments that include cooperation from various enterprises including cross-enterprise usage of their data
- Carrier VAS App offerings specifically targeted towards solving enterprise problems
For more information, please see the Research and Markets report Telecom APIs and Communication Enabled Apps: Technology, Market Outlook, and Forecasts 2016 - 2020.
Stay up-to-date with the latest market developments, trending news stories and industry advances with the Research and Markets blog. Don’t forget to join our mailing list to receive alerts for the latest blog plus information about new products.
About the Author:
Mind Commerce is the trusted source for research and strategic analysis focused on digital technologies and the telecommunications industry. Mind Commerce reports provide key trends, projections, and in-depth analysis for infrastructure, platforms, devices, applications, services, emerging business models and opportunities.