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Hard Seltzer

Coca-Cola, Molson Coors Partner For US Launch of Topo Chico Hard Seltzer

30 September 2020

Coca-Cola is partnering with Molson Coors for the US launch of its first hard seltzer under the Topo Chico brand. The launch of the hard seltzer will be Coca-Cola’s first venture into the US alcoholic drinks market since it sold its Wine Spectrum business in 1983. Hard seltzer’s popularity has soared in recent years due to its position as a low-calorie alternative to other flavored alcoholic beverages. In 2019 hard seltzer’s volume more than tripled which has helped to reverse the trend of declining global alcohol consumption. 

The US launch is planned for 2021 and will help Coca-Cola expand its market for alcoholic beverages beyond Latin America and Japan. The Topo Chico brand of sparkling mineral water is already well known in certain US markets and Coca-Cola has been focused on expanding its distribution since it acquired the brand in 2017 from Arca Continental. For Molson Coors which already features two hard seltzer brands in its portfolio, the launch represents an opportunity to move further beyond beer amid falling consumption. 

We have included a selection of our most popular market research on hard seltzer below.

Research and Markets offers more information on this topic:

State of the Industry: Hard Seltzer in the U.S.- Product Image
State of the Industry: Hard Seltzer in the U.S.- Product Image
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The “State of the Industry” reports are concise, yet detailed studies filled with priceless data, forecasts, and objective analysis. the amount of valuable data and analysis in this report far outweighs its cost...
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The summer of 2021 saw a number of headlines proclaim that the hard seltzers trend had finally fizzled out after years of growth. These were mostly based on Boston Beer overestimating demand for its hard seltzer...
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Success Case Study: White Claw Summary 'Success Case Study: White Claw' is part of the Successes and Failures research. It examines the details of and reasons behind the success of White Claw hard seltzer...
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United States Alcoholic Ready-To-Drinks (RTDs) Market 2021-2026- Product Image
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  • 115 Pages
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Global Alcoholic Infused Sparkling Water 2018-2022- Product Image
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Usage of real fruits in alcoholic seltzer to gain traction. As alcohol consumers are becoming mindful about their drinks and the nutrient content, the market for alcoholic seltzers is growing due to low calorie...