Commercial Printers Adapt to the New Normal
Demand for commercial printing has declined during the COVID-19 pandemic. Many events have been cancelled and this has led to lower demand for promotional materials. Many businesses have also moved to remote working which could accelerate the trend towards paperless operations. In addition, with customers spending more time on line, advertisers are concentrating on digital over physical media. Although event cancellations and remote working are likely to be temporary measures until the COVID-19 virus is under control, they could result in a lasting loss in demand for printed materials.
Many commercial printers are adapting to the new normal by focusing on other areas of demand to offset losses from advertising and promotional materials. Printers providing labels and packaging for the pharmaceuticals, medical devices and food and beverage sectors have seen an increase in demand as fears around virus transmission have outweighed concerns over excess packaging. Some printers have also seen increased demand for COVID-19 related signage from retailers who want to assure customers they are taking necessary safety precautions. Others are turning to printing items like plexiglass shields.
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