+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
Advertising And Marketing Sector

Digital Advertising Expected to Remain A Strong Priority In 2021

11 January 2021

The global advertising market declined in 2020 as a result of the pandemic. US advertising marketplace growth slowed to 0.7% year over year in October 2020, down from 2.7% year over year in September and 5.9% in August, according to MediaPost. As consumers spent more time online during lockdowns, digital advertising was one area driving growth in 2020, rising 24.7% during the period. The growth in digital advertising reflected a shift by many advertisers into an accelerated digital and ecommerce strategy in response to the pandemic and this trend is expected to remain in 2021.

Although 2021 shows signs of recovery, analysts have warned that global advertising spending growth did not fully recover for eight years following the previous recession, so a return to pre pandemic growth rates may not be possible for a number of years. Common trends facing the US and global markets include a continued higher spend on digital media which is expected to account for over 50% of total spend as well as an expected increase in cinema advertising if movies return to theatres in 2021. In addition, out of home advertising is forecasted to see stronger support among marketers than other forms of traditional media.

We have included a selection of our most popular market research on advertising and marketing below. 

Research and Markets offers more information on this topic:

Digital Advertising Platforms Market Research Report by Type, Application, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19- Product Image
Digital Advertising Platforms Market Research Report by Type, Application, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19- Product Image
Sale
Digital Advertising Platforms Market Research Report by Type, Application, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19
  • From
  • Report
  • April 2022
  • 185 Pages
  • Region: Global
The Global Digital Advertising Platforms Market size was estimated at USD 351.64 billion in 2020, USD 391.49 billion in 2021, and is projected to grow at a Compound Annual Growth Rate (CAGR) of 11.69% to reach...
Advertising & Marketing Services- Product Image
Advertising & Marketing Services- Product Image
Advertising & Marketing Services
  • Report
  • January 2021
  • 10 Pages
  • Region: United States
Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services. The...
Daily Marketing News- Product Image
Daily Marketing News- Product Image
Daily Marketing News
  • From
  • Newsletter
  • May 2022
  • Region: Global
Daily Marketing News covers new and ongoing marketing and public relations campaigns, agency and client moves, and peer-reviewed research updates. Marketing and PR professionals can stay completely up to date...
Direct Marketing Services Canada and USA Report & Database- Product Image
Direct Marketing Services Canada and USA Report & Database- Product Image
Direct Marketing Services Canada and USA Report & Database
  • Report
  • May 2022
  • 1984 Pages
  • Region: Canada, United States
DIRECT MARKETING SERVICES CANADA & USA REPORT + DATABASE The Direct Marketing Services Canada and USA Report & Database gives Market Consumption / Products / Services for Canada and the USA by each Product...
Journal of Global Marketing- Product Image
Journal of Global Marketing- Product Image
Journal of Global Marketing
  • From
  • Journal
  • May 2022
  • Region: Global
Journal of Global Marketing is focused towards the rapid publication in the following areas of - Global strategic marketing planning - Cross national/cultural consumer decision making and behavior - Global...