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Fitness Industry

Digital solutions will continue to influence the fitness industry in 2021

2020 saw an explosion of digital solutions as fitness professionals adapted to lockdowns and the need for social distancing. Digital solutions will continue to influence the fitness industry in 2021. Some analysts predict that many brands will move to a hybrid model and continue to offer both online and in person services. The advantage of offering online services like live streams and fitness apps is that they can help brands win over online audiences, build brand awareness, and eventually convert digital members to the in person experience.

Outdoor fitness is also expected to be a growing trend in 2021. The need for social distancing has prompted many consumers to take up outdoor activities like running, hiking and cycling to meet their fitness goals. In a recent RunRepeat study, just over 70% of participants said that outdoor activities and home fitness are the best ways for them to stay fit in 2021. This could create opportunities for fitness studios who offer outdoor classes and activities. Hygiene will also be an important trend for 2021. Consumers have an increased awareness of how germs and disease spread and gyms will have to meet high standards of hygiene if they want their members to feel comfortable returning to in person classes. 

We have included a selection of our most popular market research on the fitness industry below.

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