The beverage industry has had to deal with a series of resource shortages, in everything from food ingredients to carbon dioxide to aluminium. Over the past 12 months, the price of barley has increased by 33 percent, exacerbated by the Russian invasion of Ukraine. Aluminium prices have doubled in two years. Shipping and freight costs have increased by 80 percent.
Meanwhile, 84 percent of global consumers were concerned about the impact of inflation and their personal finances, with non-essential food and beverage items most at risk for being dropped.
Despite this, demand for alcoholic beverages has continued to rise, as pent-up demand following two-years of pandemic disruption outweighs the impact of inflation on consumer disposable income.
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