Hair Coloring sees 115% Growth as Customers Maintain their Color at Home
At-home hair color products have seen rising demand as hair salons and barber shops have been ordered to remain closed for the foreseeable future. The introduction of COVID-19 lockdowns sparked a wave of stock-piling of essentials like food and hygiene products. However, after a few weeks at home without the ability to visit a hairdresser many consumers are turning their attention to products like hair dye, at-home hair treatments, clippers and beard trimmers.
Some hair salons have responded to the demand by delivering custom hair color kits to their customer’s homes. Companies like Revlon, Coty Inc and Garnier have seen increased demand for their at-home hair coloring products.
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