Microsoft Announces Plan To Acquire Bethesda Parent ZeniMax
Microsoft has announced plans to purchase ZeniMax Media Inc in a $7.5 billion acquisition deal. The holding company is the parent of a number of game publishers including Bethesda Game Studios, ZeniMax Online Studios, Arkane, MachineGames and Tango Gameworks. Once approved, the deal will bring a range of high profile titles under Microsoft’s banner including Fallout, Doom and the highly anticipated upcoming release Starfield. It will also bring Bethesda’s existing titles to Microsoft’s Xbox Game Pass cloud gaming service with new releases to be added on the same day they launch for Xbox and PC.
Microsoft anticipates that the ZeniMax Media deal will close in the second half of 2021. With a new Xbox and Playstation console scheduled to be released in the coming months, analysts predict the acquisition could help to close the content gap between Microsoft and Sony and may place Microsoft in a key position in terms of title exclusivity.
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