More than two thirds of American adults now support adult cannabis use, according to a poll fielded in May, and half of all millennials say that access to legal recreational cannabis is important when choosing a vacation destination, so cannabis tourism has become a fast-growing industry.
It’s still unclear how big the nascent cannabis tourism industry will eventually become, or what its potential economic impact on the $1.2 trillion U.S. tourism economy will be, but early data is promising. A national study found that nearly one in five American leisure travellers is interested in cannabis-related experiences on vacation.
Legal cannabis lifts other businesses, too. For every dollar spent at a cannabis retailer, there’s a multiplier effect, with an additional $2.80 injected into the local economy.
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