This month, many welcomed the new year by joining the annual Dry January craze, giving a boost to non-alcoholic (NA) beverages. Growing interest in the space has translated into growing sales: In 2021, NA sales were up 33.2 percent from the previous year with $331 million. Online sales of non- and low-alcohol beverages alone skyrocketed 315% in the last year.
When you consider that online sales for alcoholic beer, wine, and spirits only rose 26 percent in the same time frame, it’s no surprise everyone wants in on NA. Spirits giant Diageo acquired a majority stake in zero-proof spirit maker Seedlip in 2019, and holds a minority stake in Ritual Zero Proof in 2020, while Budweiser, Heineken, and Corona have rolled out NA beers.
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