New research from the Plant-Based Products Council shows growing interest in and demand for products made from renewable materials. The report illustrates a growing awareness of and commitment to plant-based product offerings, along with the specific inputs used to create them. The study also underscores consumer interest in supporting companies who produce and innovate plant-based products.
The second annual consumer survey of 1,054 adults, conducted June-July 2021, explores the public’s perception and understanding of renewable and sustainable materials and products.
The report found that 89 percent of consumers are somewhat, very, or extremely likely to support a company that produces and/or uses products made from plants, 61 percent of consumers are more interested in companies who produce or use plant-based products, and 62 percent are more interested in companies who are leading innovations in plant-based products.
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