Overview
This report is a study of the global market for mobile weight loss solutions, which assist people in weight loss efforts by providing various content and services. It is the most comprehensive account of the digital transformation in the weight loss industry. It analyzes in detail the market opportunity (demographic target group and addressable market), current sector structure (key metrics, user demand, market segments), competition (competition levels, market shares, market leaders), geography (geographic distribution of addressable market, user base, and revenues) and outlook (the two-scenario forecast till 2025). Apart from that, market leaders are profiled, with insights about their perceived strategies, service offerings, and performance provided.
The report also evaluates country market opportunities and profiles the top 10 country markets. It also discusses major trends that will transform the digital weight loss industry in the medium-term. Given the current economic uncertainty, the impact of the COVID-19 is also analyzed.
Product Description
Mobile weight loss solutions have disrupted the global weight loss market, as the use of mobile apps has proven to be more efficient not only in comparison with on-site programs but also with other digital tools, such as web-based programs. The COVID-19 crisis has, even more, accelerated the mobile-centric digitalization of the weight loss industry. Moreover, mobile weight loss solutions have already transformed chronic care, as they increasingly are an essential part of preventing and managing various chronic conditions, such as diabetes, hypertension, cardiovascular diseases, hyperlipidemia, etc. The global mobile weight loss market is already a multi-billion market that is set to double by 2025, despite the currently unravelling economic difficulties.
Based on first-hand sources and comprehensive data, the report offers an unrivalled perspective on how mobile weight loss solutions transform the weight loss industry and chronic care, offering new investment and expansion opportunities. Analyzing in detail the market opportunity, the current market structure, competition, geography, and outlook, it provides exhaustive and insightful reading for those who are looking for new opportunities in one of the most thriving digital health markets.
Explore a data-rich report full of metrics, analysis, and insights, designed to navigate you through the disruptive mobile weight loss industry and open new investment opportunities!
Why this Market is so Attractive
- Huge addressable market of 1.5 billion people worldwide, which is still set to grow to 2 billion people by 2025. The report examines regional differences, showing adoption rates and usage numbers on a country level.
- Multibillion US$ market with strong growth potential, as customers are willing to pay and payers are about to buy-in. The report analyzes business models and service offerings that will ensure growth.
- Mobile weight loss solutions will be at the core of digital chronic care, increasing the demand for digital weight loss competencies, assets, and solutions. The report shows have trailblazers have already implemented them.
- Substantial investment opportunity, as more than 4,000 companies are currently active in the mobile weight loss market. The report analyzes top global players and local leaders.
- The COVID-19 crisis is pushing acceptance of mobile weight loss solutions. The report demonstrates how digitalization of weight loss has been accelerated by the current pandemic, with a long-lasting impact.
The New Report Covers:
- The sizing of the global market opportunity: Demographic target group and addressable market.
- Extensive analysis of the mobile weight loss ecosystem: Number of solutions, downloads, number of monthly active users, etc.
- Segmentation by type of solutions and main use cases.
- Market revenue dynamics, including revenue structure by business segment and revenue source.
- Overview of clinical evidence, showing the efficacy of mobile weight loss solutions.
- Detailed analysis of the market competition: Top 10 rankings by downloads, user base, and revenue.
- Top 10 market players: Description of offerings, mobile app portfolio performance, strategy analysis.
- Geographic structure of the mobile weight loss market: Addressable market, downloads, users, and revenue by the world’s regions.
- Top 10 country profiles: Market opportunity size, number of solutions, downloads, number of users, Top-10 players.
- Major trends in the mobile weight loss market.
- Market’s forecast until 2025: The impact of the COVID-19 crisis and the expected post-pandemic developments (Baseline and Optimistic scenarios).
Table of Contents
1. Scope of the report
2. Management summary
3. The Impact of The COVID-19 Crisis on the Weight Loss and Behavior Change Industry
4. Global Opportunity For Mobile Weight Loss Services
4.1. Demographic Target Group: Overweight Prevalence Among Adults
4.2. Addressable Market: Overweight Audience with Capable Devices
5. The Mobile Weight Loss Ecosystem: Current Status
5.1. The Growth of the Supply Side: Number of Solutions (2010-2019)
5.2. The Growing Demand: Downloads and Usage (2018–2020)
5.3. The Diversity of the Market: Main Use Cases
5.4. The Diversity of the Market: Major Groups of Weight Loss Solutions
5.5. The Nutrition segment: The Most Popular Diets Used in Mobile Weight Loss Apps
5.6. Technology Improvements: Automated Logging, Data Syncing, and Device Connectivity in Mobile Weight Loss Solutions
5.7. Business Models and Revenue Streams: Market Size and Segmentation
5.8. Clinical Trials by Mobile Weight Loss Solutions Providers: Is There Proof-of-Concept Available?
6. Market Competition: Big Ecosystem, High Concentration
6.1. Weight Loss Market Players: The Competitive Landscape
6.2. Leading Publishers: Downloads, Usage, and Revenues
7. Leading Market Players: Company Profiles
7.1. WW International
7.2. Noom
7.3. Under Armour (MyFitnessPal)
7.4. Genesis Technology Partners (BetterMe)
7.5. YAZIO
7.6. Lifesum
7.7. Verv
7.8. Livongo Health
7.9. Omada Health
7.10. Lark Health
8. Top 10 Country Markets for Mobile Weight Loss Solutions
8.1. Geographic Structure of the Mobile Weight Loss Market
8.2. Top 10 Country Markets: Ranking by Downloads and Monthly Active Users
8.3. The United States
8.4. India
8.5. Russia
8.6. Brazil
8.7. The United Kingdom
8.8. Germany
8.9. France
8.10. Japan
8.11. Italy
8.12. Mexico
9. Major Trends that Will Shape the Mobile Weight Loss Market
10. Outlook: The Market’s Forecast until 2025
10.1. The Impact of the COVID-19 Crisis on the Market: Key Scenarios and Assumptions
10.2. Demographic Target Group and Addressable Market Forecast
10.3. Downloads Forecast
10.4. Usage forecast: Baseline and Optimistic Scenarios
10.5. Revenue Forecast: Baseline and Optimistic Scenarios
11. Appendix
11.1. About the Author
List of Figures and Tables
List of Figures
Figure 1: Mobile Weight Loss Market Solutions: Scope of the Study
Figure 2: Mobile Weight Loss Market Solutions: Narrowing the Scope
Figure 3: Mobile Weight Loss Solutions for Chronic Condition Prevention and Chronic Condition Management
Figure 4: Global Demographics Target Group for Mobile Weight Loss Solutions (2019)
Figure 5: Overweight Prevalence Rate by Major Global Regions (2019)
Figure 6: Distribution of the Demographic Target Group by Major Global Regions (2019)
Figure 7: Distribution of the Demographic Target Group by Type of Economy (2019)
Figure 8: Top 10 Country Markets by the Demographic Target Group (2019)
Figure 9: Global Addressable Market for Mobile Weight Loss Solutions (2019)
Figure 10: Distribution of the Addressable Market by Major Global Regions (2019)
Figure 11: Distribution of the Addressable Market by Type of Economy (2019)
Figure 12: Top 10 Country Markets by Size of the Addressable Market (2019)
Figure 13: The Number of Mobile Weight Loss Solutions Globally, 2010-2019
Figure 14: The Number of Mobile Weight Loss Solutions by Platform Globally, 2010-2019
Figure 15: Number of Full-Year Downloads of Weight Loss Solutions by Platform Globally, 2018–2019, millions (M)
Figure 16: Number of Quarterly Downloads of Weight Loss Solutions by Platform Globally, Q1/2019 and Q1/2020
Figure 17: Breakdown of Mobile Weight Loss Apps by Number of Full-Year Downloads Globally, 2019
Figure 18: Number of Monthly Active Users (MAUs) of Mobile Weight Loss Apps by Platform Globally, 2018 – Q1/2020
Figure 19: Short-Term User Retention Rate (1, 7 and 30 days) by Platform: Top 40 Weight Loss Apps, March 2020
Figure 20: Aggregate User Retention Rate by Platform: Top 40 Weight Loss Apps (MAUs as % of all-time downloads), March 2020
Figure 21: Breakdown of Weight Loss Apps by Number of Monthly Active Users Globally, March 2020
Figure 22: Breakdown of Weight Loss Apps by Year of Their Last Update (% of the total number of apps), December 2019
Figure 23: Breakdown of Weight Loss Apps by Use Case Type, December 2019 (% of the total)
Figure 24: Breakdown of Weight Loss Apps Downloads and Monthly Active Users by Use Case Type, March 2020 (% of the total)
Figure 25: Breakdown of Weight Loss Apps by Category Globally, 2019 (% of Total Number of Weight Loss Apps)
Figure 26: Breakdown of Weight Loss Apps Usage by Category Globally, March 2020 (% of Total Number of Downloads and MAUs)
Figure 27: The Most Popular Diets Used in Weight Loss Apps Globally by Downloads, 2019
Figure 28: Weight Loss Solutions with Health Data Integration by Platform (% of Total Apps), End of 2019
Figure 29: Weight Loss Apps Compatible with Activity Trackers (Solution-based and Third-Party Devices) by Use Case (% of Total Apps), End of 2019
Figure 30: Weight Loss Apps with Automated Food Logging (% of Total Apps), End of 2019
Figure 31: Global Mobile Weight Loss Market Revenue, 2018-2019, US$
Figure 32: Global Mobile Weight Loss Market Revenues by Revenue Stream (% of Total Revenues), 2019
Figure 33: IAP Apps and Paid-Per-Download Apps Globally, 2015-2019
Figure 34: Weight Loss Apps with PPD by Platform, % of total (2015–2019)
Figure 35: Weight Loss Apps with IAP by Platform, % of Total (2015 – 2019)
Figure 36: Global Number of Publishers of Mobile Weight Loss Solutions, 2010-2019
Figure 37: Global Number of Publishers of Mobile Weight Loss Solutions by Platform, 2010-2019
Figure 38: Breakdown of Mobile Weight Loss Publishers by Segment, 2019 (% of Unique Publishers)
Figure 39: Breakdown of Weight Loss App Publishers by the Number of Apps in Portfolio, 2019 (% of Unique Publishers)
Figure 40: Breakdown of Weight Loss App Publishers by Number of Annual Downloads, 2019 (% of Total Unique Publishers)
Figure 41: Top 10 Publisher Market Shares by Downloads 2019 (% of Weight Loss Apps Downloads)
Figure 42: Top 10 Publisher Market Shares by Monthly Active Users, December 2019 (% of Weight Loss Apps MAUs)
Figure 43: Top 10 Publisher Market Shares by Revenue, 2019 (% of Mobile Weight Loss Revenues)
Figure 44: Structure of the Mobile Weight Loss Market by Global Region, % of total (December 2019)
Figure 45: Structure of the Mobile Weight Loss Market by Global Region: Downloads vs User Base, % of Total (December 2019)
Figure 46: Structure of the Mobile Weight Loss Market by Type of Economy, % of Total (December 2019)
Figure 47: Structure of the Global Mobile Weight Loss Revenues by Region, 2019
Figure 48: Top-10 Country Markets by Number of Weight Loss App Downloads, 2019 FY
Figure 49: Top-10 Country Markets by Number of Users of Weight Loss Apps, End of 2019
Figure 50: Demographic Target Group and Addressable Market for Mobile Weight Loss Solutions (2019 to 2025F)
Figure 51: Addressable Market for Mobile Weight Loss Solutions (2019 to 2025F)
Figure 52: Global Downloads of Mobile Weight Loss Apps by Platform (2019 to 2025F)
Figure 53: Global Monthly Active Users of Mobile Weight Loss Apps: Baseline and Optimistic Scenarios (2019 to 2025F)
Figure 54: Global Monthly Active Users of Mobile Weight Loss Apps: Baseline Scenario (2019 to 2025F)
Figure 55: Global Monthly Active Users of Mobile Weight Loss Apps: Optimistic Scenario (2019 to 2025F)
Figure 56: Global User Adoption Rate of Mobile Weight Loss Solutions: Baseline and Optimistic Scenarios (2019 to 2025F)
Figure 57: Global Mobile Weight Loss Revenues: Baseline and Optimistic Scenarios (2019 to 2025F)
Figure 58: Global Mobile Weight Loss Revenues by Source: Baseline Scenario (2019 to 2025F)
Figure 59: Global Mobile Weight Loss Revenues by Segment: Baseline Scenario (2019 to 2025F)
Figure 60: Global Mobile Weight Loss Revenues by Source: Optimistic Scenario (2019 to 2025F)
Figure 61: Global mobile weight loss revenues by segment: Optimistic Scenario (2019 to 2025F)
List of Tables
Table 1: WW International’s App Ecosystem: Weight Watchers Reimagined
Table 2: WW International’s Weight Loss App Portfolio Performance
Table 3: Noom’s Weight Loss App Portfolio
Table 4: Noom’s App Portfolio Performance
Table 5: Under Armour’s Weight Loss App Portfolio: MyFitnessPal
Table 6: Under Armour’s Weight Loss App Portfolio Performance
Table 7: BetterMe’s Weight Loss App Portfolio
Table 8: BetterMe’s Weight Loss App Portfolio Performance
Table 9: YAZIO’s Weight Loss App Portfolio
Table 10: YAZIO’s App Portfolio Performance
Table 11: Lifesum’s Weight Loss App Portfolio
Table 12: Lifesum’s App Portfolio Performance
Table 13: Verv’s Weight Loss App Portfolio
Table 14: Verv’s App Portfolio Performance
Table 17: Livongo’s weight loss App Portfolio
Table 18: Livongo’s App Portfolio Performance
Table 15: Omada Health’s Weight Loss App Portfolio
Table 16: Omada Health’s App Portfolio Performance
Table 19: Lark’s Weight Loss App Portfolio
Table 20: Lark’s App Portfolio Performance
Table 21: The U.S.’s Mobile Weight Loss Market
Table 22: India’s Mobile Weight Loss Market
Table 23: Russia’s Mobile Weight Loss Market
Table 24: Brazil’s Mobile Weight Loss Market
Table 25: The UK’s Mobile Weight Loss Market
Table 26: Germany’s Mobile Weight Loss Market
Table 27: France’s Mobile Weight Loss Market
Table 28: Japan’s Mobile Weight Loss Market
Table 29: Italy’s Mobile Weight Loss Market
Table 30: Mexico’s Mobile Weight Loss Market
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- A.R.I.S.E
- ABISHKKING/Simple Design
- aktiWir
- asken Inc.
- BetterMe
- BodyFast
- DROID INFINITY
- Dario Health
- Ego360
- FINC Technologies
- FatSecret
- FitCraft Technologies
- FitNow
- Foodvisor
- HealthifyMe
- Komorebi
- Komorobi
- Lark Health
- Leap Fitness
- Lifesum
- Liva Healthcare
- Livongo Health
- MEDIANO
- Malte Volgt-Schler
- Masug Portfolio Corporation
- Noom
- Omada Health
- OurPath
- Oviva
- PurpleTeal
- Simple App Studio
- tech.fit
- Truweight Wellness
- UNITED Inc.
- Under Armour (MyFitnessPal)
- Urbanite
- Verv
- Vida Health
- WW International
- Wombat Apps
- YAZIO
