Staging to Sell. The Secret to Selling Homes in a Down Market

  • ID: 1055172
  • Book
  • 288 Pages
  • John Wiley and Sons Ltd
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Home Staging strategies needed to succeed in a down market

"My success in real estate is a direct result of following Barb′s systems! In a world of increased competition, economic challenges, and savvy consumers who demand transparency and authenticity, Barb′s approach is more relevant than ever. Barb is a true professional and an outstanding model for anyone who desires lasting success in real estate. Read this book, follow the principles, and fasten your seat belt!"
Judy Moses, 2007 National President, Women′s Council of REALTORS® 

"Barb Schwarz has been teaching our associates the art of ′Staging′ homes for over twenty years and is the expert in preparing a home to sell. Her new book will surely become a ′must–read′ for anyone involved in listing and selling homes."
Ebby Halliday, Ebby Halliday Realtors, Dallas,Texas

"Staging to Sell unfolds a step–by–step process to successfully sell a home using the ′S′ Factor. Barb′s proven program works in any market. This is a must–read for real estate agents and homeowners!"
Claudia Crowell, Director of Business Practices, Seattle–King County Association of REALTORS® 

"Barb Schwarz knows how to get homes sold, and you will too when you read Staging to Sell. Never before has there been such a succinct and easy system for selling your home at a faster pace and at top dollar. Staging to Sell tells it like it is, and if you′re a seller, you′d better take heed or your competition will."
David Corbin, author of Illuminate: Creating Breakthrough Results Using the Positive Power of Negative Thinking

"Barb has championed the Staging process for over twenty years. She tested it as a top producer, taught it to top producers for two decades, and is fine–tuning it far beyond the drama on HGTV. Staging is a powerful skill set that should be included in every agent′s training because it is a win–win for everyone involved in the listing and sales process."
Carol Johnson, President, The Recruiting Network Inc.

"Staging to Sell is a must–read, just in time to soothe this dismal real estate market. Her new online courses ([external URL] and this book provide all that any seller or agent may need to be a Staging pro and battle this market fully armed!"
Sabine Steinbrecher, CEO, Learning Library Inc.

"Barb Schwarz′s classes have been an important and entertaining part of the Windermere curriculum for over a decade. You can always tell when Barb′s in the room by the high energy and infectious laughter!"
Kelly Hamill, Education Director, Windermere Real Estate

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Preface ix

Acknowledgments xvii

CHAPTER 1 Get Set, Go! 1

CHAPTER 2 The Let–Me–Tell–You–How–I–Work Approach 11

CHAPTER 3 Step 1: Meeting Together the First Time 25

CHAPTER 4 The Career Book: The Key to Your Credibility 39

CHAPTER 5 Prospecting and Uses of the Career Book 55

CHAPTER 6 Step 2: The Exclusive Detailed Report 71

CHAPTER 7 The Marketing Portfolio 83

CHAPTER 8 Recipe for a Sale: Pricing the Property Right 105

CHAPTER 9 The Pricing–Your–Home Triangle 117

CHAPTER 10 Staging the Property: The Outside Story 131

CHAPTER 11 Staging the Property: The Inside Story 147

CHAPTER 12 Staging Completion 195

CHAPTER 13 Stage Your Life and Work, Too! 205

CHAPTER 14 Your Journey Toward Success 213

CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221

Appendix: Barb s Real Estate Words and Tools That Will 249

Work for You!

A Brief History of Staging and the Stage Trademark 261

Index 265

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Barb Schwarz is known as The Creator of Home Staging®, which has become increasingly important as the housing market has suffered declines over the past few years. She writes frequently on real estate and Staging and contributes articles to a variety of publications on real estate topics. Schwarz has appeared on numerous national television programs and is regularly a keynote speaker at the National Association of REALTORS®′ National Conference. Barb has been featured on ABC′s20/20, NBC′sToday show, CBSEvening News, PBS, Fox News, and numerous magazines and newspapers. She is also the author of the Wiley titlesHome Staging: The Winning Way to Sell Your House for More Money and NBC′sBuilding a Successful Home Staging Business.
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