Extreme Sports - Global Outlook

  • ID: 1084166
  • Report
  • Region: Global
  • 98 Pages
  • Global Industry Analysts, Inc
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The global outlook series on Extreme Sports provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird's eye view of the industry, highlights latest extreme sports market trends, and demand drivers, in addition to providing statistical insights into select extreme sports participation numbers. Discussion on the industry's most noteworthy regional market, the US, is amply detailed with unbiased research commentary and punctuated with 41 information rich market data tables designed to provide the reader a rudimentary understanding of the prevailing market climate.

Other markets briefly synopsized to offer the reader a prelude to regional dynamics, include the United States, Canada, France, Germany, and UK. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 293 companies active in the market.

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EXTREME SPORTS

A GLOBAL OUTLOOK, JANUARY 2012Global Directory

CONTENTS

1. INDUSTRY OVERVIEW 1
Extreme Sports - A Quick Primer 1
Extreme Sports - "Then" & "Now" 1
Market Participants - Manufacturers & Retailers 1
Major Vendors 2
Media - A Major Promotional Platform 2

2. MARKET DYNAMICS 3
Global Market Perspective 3
Table 1: World Recent Past, Current and Future Analysis for
Extreme Sports by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2015 4

Table 2: World 5-Year Perspective for Extreme Sports by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific and Rest of World Markets
for Years 2011 and 2015 5
Economic Slump Drains Industry Revenues 6
Extreme Sports - Exploding Potential in-Store 7
Companies Look to Offshore Markets for Lower Production Costs 7
Innovations Poised to Help Boardsports Sales Scale New Heights 7
Snowshoeing - The New Rage 8
Zorbing - A ‘Fun & Thrill' Sport 8
Chile Lawmakers to Create a Mandatory Insurance Policy for
Extreme Sports 8

3. AN INSIGHT INTO EXTREME SPORTS 9
In-Line Skating 9
Roller Skating 10
Snowboarding/Skiboarding 10
Skateboarding 11
Wakeboarding 11
Sandboarding 12
Boardsailing 12
Mountaineering/Rock Climbing 12
Skydiving 13
Waterskiing 14
Trick Skiing 14
Slalom Skiing 14
Ski Jump 14
Snow Skiing 14
Alpine Skiing 14
Freestyle Skiing 15
Freeskiing 15
Nordic Skiing 16
Cross-country Skiing 16
Nordic Jumping 16
Paintball 17
Bungee Jumping 17
Street Luging 17
Cardio Kickboxing 18
Freestyle Motocross 18
BMX / Bicycle Motocross 18

4. PRODUCT LAUNCHES 19

5. STRATEGIC CORPORATE DEVELOPMENTS 23

A REGIONAL MARKET PERSPECTIVE 32

1. THE UNITED STATES 32
Sporting Goods: An Overview 32
Extreme Sports: An American Way of Adventure and Fun 32
Table 3: US Extreme Sports Industry (2009-2010): Number of
Participants in Select Extreme Sports - Skateboarding,
In-Line Roller Skating, Alpine Skiing, Mountain Biking,
Paintball, Snowboarding, Water Skiing and Cross Country
Skiing (in Millions) 33
Extreme Sports Outpace Traditional Sports 33
Firing Up the Young Blood! 33
Table 4: Select US Extreme Sports Ranked by Mean Age of
Participants (2010) - By Gender 34

Table 5: US Extreme Sports Participation (2010): Number of
Participants Aged between 7 and 17 Years in Select Extreme
Sports - Mountain Biking, In-Line Roller Skating,
Skateboarding, Alpine Skiing and Snowboarding (in Thousands) 34

Table 6: US Snow Sports Industry (2011): Percentage Breakdown
of Participation in Snow Sports - Alpine Skiing,
Snowboarding, and Cross-Country Skiing - By Age Group 35
Women: Fall to the Adrenaline Rush 35
Table 7: In-Line Roller Skating in the US (2011): Percentage
Breakdown of Participation Based on Gender 36

Table 8: Skateboarding in the US (2011): Percentage Breakdown
of Participation Based on Gender 36

Table 9: Snowboarding in the US (2011): Percentage Breakdown
of Participation Based on Gender 36

Table 10: Water Skiing in the US (2011): Percentage Breakdown
of Participation Based on Gender 36

Table 11: Mountain Biking in the US (2011): Percentage
Breakdown of Participation Based on Gender 37

Table 12: Paintball Games in the US (2011): Percentage
Breakdown of Participation Based on Gender 37

Table 13: Alpine Skiing in the US (2011): Percentage
Breakdown of Participation Based on Gender 37

Table 14: Cross Country Skiing in the US (2011): Percentage
Breakdown of Participation Based on Gender 37

Table 15: Skiing Participation in the US for 2009-2010
Season: Percentage Breakdown of Participants by Category -
Infrequent, Occasional and Frequent 38

Table 16: Snowboarding Participation in the US for 2009-2010
Season: Percentage Breakdown of Participants by Category-
Occasional, Frequent and Infrequent 38

Table 17: Skiing Participation in the US (2011): Percentage
Breakdown of Participants by Income Level - Household Income
Between US$50,000 and US$100,000, More than US$100,000,
Household Income and Household Income Less than $50,000 38

Table 18: Snowboarding Participation in the US (2010):
Percentage Breakdown of Participants by Income Level -
Household Income $50,000+, Household Income less than $35,000
and Household Income US$35,000-$50,000 38
Snow Sports Overview 39
Snowboarding Witnesses Significant Growth in Participation 39
Skate and Surf Markets Gain Impetus 39
Recession Hits Hard the Snow Sports Market 39
Table 19: US Snowboard Equipment Market - Breakdown of Value
Sales by Product Segment (2010-2011) 40
Sales Channels: Speciality Leads, Internet Grows 40
Table 20: US Snow Sports Market by Distribution Channel
(2010-2011) - Percentage Breakdown of Unit Sales for
Speciality Stores, Chain Stores, and Internet/Catalog 41

Table 21: US Snow Sports Market by Segment (2010-2011):
Percentage Breakdown of Value Sales for Apparel, Accessories
and Equipment 41
Skiing Overview 41
US Skiing Market Remains Immune to Economic Recession 41
Mountain Resort Numbers Ski Down 42
Table 22: Number of Mountain Ski Resorts in the US by State
(2009-2010) 42

Table 23: Skier Visit Destination in the US (2009-2010):
Break Up of Number of Visitors (in Millions) by Region 43
Baby Boomers, Youngsters Keep Skiing Statistics Up in Recent
Years 43
Paintball Overview 43
Capturing Fancy of Adventure Sport Enthusiasts 43
Factors Behind the Fame 44
Popularity to Remain Undeterred by Declines 44
Mountain Biking Overview - A Recent Past Scenario 44
Table 24: US Bicycle Industry (2007 & 2008): Percentage
Breakdown of Unit Sales by Category - Mountain Bikes,
Hybrid/Cross Bicycles, Road/700C Bicycles, Comfort Bicycles,
Cruiser Bicycles and Others 45

2. CANADA 46
Ski & Snowboard Overview 46
Table 25: Canadian Ski Equipment Market by Category (2010 &
2011): Percentage Breakdown of Value Sales for Alpine Ski and
Cross-Country Ski 46

Table 26: Canadian Alpine Ski and Cross- Country Ski
Equipment Market by Province (2010 & 2011): Percentage
Breakdown of Value Sales for Alberta, Atlantic, British
Columbia, Ontario, Quebec and Saskatchewan/Manitoba 47
Participants Fact Sheet by Alpine Skiing, Cross-Country
Skiing, and Snowboarding 47
Alpine Skiing 47
Cross-Country Skiing 48
Snowboarding 48
Table 27: Participation in Ski and Snowboarding in Canada
(2010): Percentage Breakdown of Participants by Age Group 48
Government Measures to Promote Ski & Snowboarding Sport 49
Locals Win Hands Down in Participation 49
Export and Import Notes - A Historical Perspective 49
Imports 49
Table 28: Canadian Imports of Ski & Snowboard Equipment
(2006 & 2007): Percentage Breakdown of Value Imports by
Country of Origin 50
Exports 50
Competitive Landscape 51
Distribution Channels 51
The Changing Face of Future Ski and Snowboard Industry 51

3. EUROPE 53
European Market Perspective 53
Table 29: European Recent Past, Current and Future Analysis
for Extreme Sports by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2015 54

Table 30: European 5-Year Perspective for Extreme Sports by
Geographic Region- Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets for Years 2011 and 2015 55
Skiing Market 55
Table 31: Leading European Ski Destinations (A Historic
Perspective) by Number of Resorts and Ski Lifts: 2006 56
Snowboard Market 56
Key Statistics: 56
Table 32: Surfing Population in Europe (2011): Percentage
Share Breakdown of Number of Participants by Gender 56

Table 33: European Summer Boardsports Market (2011):
Percentage Breakdown of Revenues by Product Segment -
Apparel, Footwear, and Equipment 57

Table 34: Surfboard Manufacturing in Europe (2011):
Breakdown by Type 57

Table 35: European Snowboarding Market (2011): Percentage
Breakdown of Revenues by Product Segment - Equipment,
Apparel, and Footwear 57

Table 36: European Snowboarding Industry (2011): Percentage
Breakdown of Snowboarding Participation Based on Gender 58

Table 37: European Snowboarding Equipment Market (2011):
Percentage Breakdown of Revenues by Product Segment - Boots,
Bindings, and Snowboards 58

Table 38: European Snowboarding Market - A Histroic
Perspectuve: Percentage Breakdown of Unit Sales by
Distribution Channel - Proshop, Sport Chains, Sport Shops
and Big Box for Years 2006 & 2007 58

3a. FRANCE 59
Table 39: French 5-Year Perspective for Boardsports by Product
Segment - Percentage Breakdown of Dollar Sales for Summer
Boardsports, and Snowboarding Markets for Years 2010 and 2015 59
Decline in Skiing Tourists from the UK - A Setback for French
Resorts 59
French Ski Resorts - The Ultimate Skiing Destination 60

3b. GERMANY 61
Table 40: German 5-Year Perspective for Boardsports by Product
Segment - Percentage Breakdown of Dollar Sales for Summer
Boardsports, and Snowboarding Markets for Years 2010 and 2015 61

4. ASIA-PACIFIC 62

4a. JAPAN 62
Table 41: Japanese 5-Year Perspective for Boardsports by
Product Segment - Percentage Breakdown of Dollar Sales for
Summer Boardsports, and Snowboarding Markets for Years 2010
and 2015 62

4b. CHINA 63
Extreme Sports - A Bright Future Ahead 63
Government Support for Extreme Sports 63
Skiing - A Promising Market 63
Quiksilver Leads the Way 63

4c. SINGAPORE 64
Safer Extreme Sports - Promising Market 64

GLOBAL DIRECTORY
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Extreme Sports is still a fairly new segment of the sporting goods industry and presently flaunts a broad customer base encompassing young adults as well as mature, grown-up individuals. The five most popular extreme sports include in-line skating, skateboarding, paintball, snowboarding, and mountain biking. Once the territory of only tattooed, multi-pierced idler, extreme sports have marched into the mainstream market. Individualistic and highly intensive extreme sports, comprising a wide variety of adventurous/gaming activities, ranging from Moto-X to snowboarding, command more popularity than the conventional sports. Driven largely by the undying interest of hard-core participants, nationwide popularity of elite athletes, snowboarding inclusion in Winter Olympics, and pervasive exposure to ESPN’s X-Games, extreme sports continue to gain popularity the world over.

In the years 2008 and 2009, the boardsport industry has come to a screeching halt, after years of sturdy growth that the sport doled out since early 2000s. Historically, the resonating growth in the industry was largely the result of the rise in the number of spectators and participants spurred on by the immense popularity and introduction of events, such as X Games, and wider cable TV coverage of skateboarding, snowboarding, and surfing events. The continued fall in employment rates, reduction in household wealth, falling disposable incomes, and plummeting per capita spends, together pushed down the fortunes of the retail industry into a rough patch. Other reasons responsible for the withering of the boardsport industry include short-term, and long-term challenges manifested in the form of unfavorable weather conditions, rising competition, overproduction of boardsport apparel and equipment, escalating inventories, deep price discounting, and stagnating participation numbers.

Media has and continues to play a critical role in promoting extreme sports. A large number of sports and adventure channels are dedicated to extreme sports, while even movie channels show such sports. The most popular channels that have promoted extreme sports in a big way include AXN, ESPN, Sony, Ten Sports, and Star Sports, among others. The reality sports programs telecast by these channels especially influence younger generation, the main participants in extreme sports across the world.

As extreme sports came to light in 1990s, several sports goods providers and organizers mushroomed in the industry. Most of the new entrants found opportunities in the service sector that offer equipment and facilities to sports enthusiasts for practicing. Mega sporting companies, such as Adidas-Salomon and Nike, to athlete-owned startups participate in the extreme sports industry. Burton Snowboards is one of the largest snowboard makers in the world. The company also manufactures apparel and accessories. Other major snowboard manufacturers include Billabong International Ltd. and Variflex, Inc. As bungee jumping and rock climbing use similar sort of equipment, there is an overlap among the major producers for both the sports. Petzl Ltd., a manufacturer and seller of harnesses, is also a major manufacturer of jumping and climbing equipment in Europe.

© Global Industry Analysts, Inc., USA
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