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Credit Cards Issuing - Global Outlook

  • ID: 1084179
  • Report
  • Region: Global
  • 125 Pages
  • Global Industry Analysts, Inc
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The global outlook series on the Credit Cards Issuing provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers insight into the industry's performance in the wake of global economic slowdown, and evaluates the role of socio-economic and cultural factors, consumer payment behavior, as well as marketing strategies in enhancing uptake of credit cards. Regional markets briefly abstracted include the United States, Canada, Japan, France, Germany, Italy, United Kingdom, Spain, Australia, China, India, Indonesia, Singapore, Malaysia, Taiwan, Argentina, Mexico, Brazil, and Middle East, among others.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 155 companies worldwide.

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CREDIT CARDS ISSUING

A GLOBAL OUTLOOK, JANUARY 2012

CONTENTS

1. MARKET OUTLOOK 1
Industry Experiences Rough Weather during the Recent Recession 1
What did Credit Card Companies do to Stay Afloat 1
New Credit Card Trends Post Recession 1
Credit Cards make a Come Back, Competition Heats Up 1
Customers Confronted with Higher Credit Rates Even as
Competition Increases 2
Issuers Eye Big Spenders 2
Companies Resort to Richer but Complicated Rewards 2
Credit Card Processing Becomes More Complicated 2
The Duping Saga Continues 2
Credit Card Issuing - Future Trends 3
Multifunction Cards 3
Mobile Payments 3
Contactless Cards 3
Card Issuers Show More Innovation in Terms Of Offers 3
More Non-Mileage Perks Replacing Reward Points 4
Card Sign-Up Bonuses to Woo New Customers 4
New Technologies for Protection against Fraud 4
Accelerated Growth in Credit Card Markets of Emerging Nations 4
Number of Credit Cards in Circulation 4
Table 1: World Recent Past, Current & Future Analysis for
Credit Cards by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Number of Cards in Use in Million for Years 2010 through 2015 5

Table 2: World Five Year Perspective for Credit Cards by
Geographic Region - Percentage Breakdown of Number of Cards
in Use for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Middle East & Africa Markets for
Years 2011 & 2015 6
Long-term Prospects better for Visa and MasterCard 7

2. INDUSTRY OVERVIEW 8
Issuers or Issuing Banks 8
Acquirers or Acquiring Banks 8
A Peek into Key Markets Worldwide 8
Asia-Pacific: The New Mint 9
United States: A Dominant Force 9
Europe: The Debit Card Rules 9
United Kingdom: A Different Market 9
Latin America: An Emerging Market 9
Factors Influencing the Market 10
Marketing Strategies 10
Cultural & Economic Factors 10
Customer Ability 10
Competition 10
Brand Power 11
Table 3: Global Market Share of Leading Credit Card
Companies by Purchase Volume (2010) 12
Global Payments Market - A Snapshot 12
Various Payment Products Ranked on the Basis of Preferences
among Consumers with 1 for Very High Importance 12

3. PRODUCT OVERVIEW 13
Introduction 13
Chronology of Events 13
An Evolutionary Scan 13
Structure of the Industry 14
Card-Schemes 14
Issuers and Acquirers 14
Payment-Service Providers (PSPs)/ Connectivity or Payment
Suppliers 15
Merchant Service Providers (MSPs) 15
Merchants 15
Customers 15
Components of the Industry 15
Credit Card 15
Card Issuing 16
Payment Process 16
Authorization 16
Settlement 16
Supporting Framework 16
E-Commerce 16
Electronic Data Interchange 17
Network Security Devices 17

4. RECENT INDUSTRY ACTIVITY 18

5. PRODUCT INNOVATIONS/ INTRODUCTIONS 33

A REGIONAL MARKET PERSPECTIVE 57

1. UNITED STATES 57
Credit Card Spending in the US Increases Post Recession 57
Striking Figures 57
Caps on Debit Cards to Impact Credit Card Transaction Volumes
Negatively 57
Threat of Alternate Payment Methods - Is it a Threat Indeed? 57
Usage pattern of Credit Card 58
Table 4: Usage pattern of Credit Cards in the US (2010):
Percentage Share Breakdown by the Reason Cited 58

Table 5: Usage of Credit Cards in the US (2010): Percentage
Usage by Age-groups of 18-24, 25-34, 35-49, 50-64 and 65+ 58
The CARD Act 59
Highlights of the CARD Act 59
A Mixed Impact of the CARD Act on the US Credit Card Market 59
Number of Credit Cards in Use 59
Table 6: US Recent Past, Current & Future Analysis for Credit
Cards with Annual Number of Cards in Use in Million for Years
2010 through 2015 60
Major Players in the US 60
Table 7: US Leading Credit Card Issuers (2010) Based on
Puchase Volumes in Billions of US$ 61
Visa - The Leading Credit Card Company In terms of Card
Circulation 61
Table 8: Leading Credit Card Companies in the US (2010):
Percentage Breakdown of Market Share by - Visa, MasterCard,
American Express and Discover in terms of Cards in
Circulation 61
Key Trends 62
The Segment of Small Business Credit Cards Suffers on Account
of Recession 62
Credit Card Agreements Continue to be Complicated 62
Credit Card Delinquencies in the US at an all Time Low 62
Increasing use of Electronic Payment Options over Cash 62
Credit Card Interest Rates - Year 2009 in Review 63
Table 9: Interest Rates on Consumer Credit cards in the US
(April, 2009): Average-rates of Consumer Credit cards by
Card type 63

2. CANADA 64
Market Overview 64
Table 10: Online Payment Preferences of Canadian Consumers as
a Percentage of Population 64
Credit Card Fraud Stats 64
Table 11: Canadian Credit Card Fraud Stats (2010): Percentage
Share Breakdown by Types of Credit Card Frauds - Counterfeit,
Card- Not-Present, Lost/Stolen, Non-Receipt and
Miscelleneous/ Fraud Apps 64

Table 12: Canada Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 65

Table 13: Consumer Payment by Type in Canada (2010):
Percentage Share Breakdown by the Payment-types - Credit
card, Cash, Debit card, and Cheque 65

3. JAPAN 66
Market Snapshot 66
Table 14: Online Payment Preference in Japan (2011):
Percentage Share Breakdown by Payment Type - Credit Card,
COD, Konbini, Bank Transfer (Offline and Online), Postal
Transfer, Internet Banking and Others 66

Table 15: Japan Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 67

4. EUROPE 68
A Sneak Preview 68
Table 16: European Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 68

4a. FRANCE 69
Market Snapshot 69
Table 17: Online Payment Preference in France (2011):
Percentage Share Breakdown by Payment Type - Visa (Co-Branded
with Carte Bleue), Private Label Cards, Master Card, PayPal,
Carte Bleue (Non-Visa) and Others 69

Table 18: France Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 70

4b. GERMANY 71
Market Overview 71
Table 19: Online Payment Preference in Germany (2011):
Percentage Share Breakdown by Payment Type - Bank Transfer
(Offline), ELV (Direct Debit), Bank Transfer (Online),
Visa/MasterCard, PayPal, American Express and Pre-Paid Card 71
Number of Cards in Use 71
Table 20: Germany Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 72

4c. ITALY 73
Market Overview 73
Table 21: Italy Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 73

4d. UNITED KINGDOM 74
Market Overview 74
Table 22: Online Payment Preference in the UK (2011):
Percentage Share Breakdown by Payment Type - Visa Debit
(Including Electron), Master Card, PayPal, Visa, Maestro and
Others 74
Striking Numbers 74
Fairer Credit Card Terms Enable Control over Accounts 74
Credit Cards in Use 75
Table 23: UK Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 75

4e. SPAIN 76
Market Snapshot 76
Number of Cards in Use 76
Table 24: Spain Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 76

4f. REST OF EUROPE 77
Select Regions at a Glance 77
Portugal 77
Market Snapshot 77
Table 25: Portugal Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 77
Switzerland 78
Market Snapshot 78
Table 26: Switzerland Recent Past, Current & Future
Analysis for Credit Cards with Annual Number of Cards in
Use in Million for Years 2010 through 2015 78
Turkey 79
Market Snapshot 79
Table 27: Turkey Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 79

5. ASIA-PACIFIC 80
Market Snapshot 80
Table 28: Online Payment Preferences of Consumers in Asia
Pacific as a Percentage of Population 80
Consumer Credit - A Brief Insight 80

5a. AUSTRALIA 81
Market Snapshot 81
Number of Credit Cards in Use 81
Table 29: Australia Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 81

5b. CHINA 82
Market Overview 82
Table 30: Online Payment Preferences of Chinese Consumers as
a Percentage of Population 82
CBRC Regulations to Control Credit Card Sales in China 83
Growth Path of Chinese Credit Card Market 83
Table 31: China Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 84

5c. INDIA 85
An Under penetrated Market with Huge Potential 85
Indian Credit Card Market grows the lowest in Eight years 85
Table 32: India Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 86
Key Trends 86
Issuers Witness Increase in Defaults during Recession 86
Banks Lower Credit limits 86
Hike in Credit card Interest Rates 87
Fifty Percent of the Credit and Debit cards Inactive in India 87

5d. INDONESIA 88
Market Snapshot 88
Table 33: Indonesia Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 88

5e. MALAYSIA 89
Market Snapshot 89
Number of Cards in Use 89
Table 34: Malaysia Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 89

5f. SINGAPORE 90
Market Snapshot 90
Table 35: Singapore Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 90

5g. SOUTH KOREA 91
Credit Card Issuing Booming in South Korea 91
South Korea Numero Uno in Credit Card Usage 91
Table 36: South Korea Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 92

5h. TAIWAN 93
Market Snapshot 93
Table 37: Taiwan Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 93
Leading Credit Card Issuers 94
Table 38: Leading Credit Card Issuers in Taiwan (2008):
Percentage Share Breakdown by Revolving Credit for Citibank,
Chinatrust Commercial Bank, Royal Bank of Scotland (RBS),
E.Sun Commercial Bank, Cathy United Bank, Taipei Fubon
commercial Bank, HSBC, Taishin International bank, Union Bank
of Taiwan, Far Eastern International Bank, and Others 94

5i. THAILAND 95
Market Snapshot 95
Table 39: Thailand Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 95

6. LATIN AMERICA 96

6a. ARGENTINA 96
Market Snapshot 96
Table 40: Argentina Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 96

6b. BRAZIL 97
Market Snapshot 97
Table 41: Online Payment Preference in Brazil (2011):
Percentage Share Breakdown by Payment Type - Visa,
MasterCard, Boleto Bancario, Direct Debit, American Express,
Hipercard and Others 97

Table 42: Brazil Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 98

6c. MEXICO 99
Market Snapshot 99
Table 43: Online Payment Preference in Mexico (2011):
Percentage Share Breakdown by Payment Type - Visa,
MasterCard, Bank Transfer, COD, American Express and Others 99

Table 44: Mexico Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 100
Key Trends 100
Gearing Up 100
Comparing Brands 100

6d. PERU 101
Market Snapshot 101
Table 45: Peru Recent Past, Current & Future Analysis for
Credit Cards with Annual Number of Cards in Use in Million
for Years 2010 through 2015 101

7. MIDDLE EAST 102
Market Snapshot 102
UAE 102
Iraq 102

8. SOUTH AFRICA 103
Market Snapshot 103
Number of Credit Cards in Use 103
Table 46: South Africa Recent Past, Current & Future Analysis
for Credit Cards with Annual Number of Cards in Use in
Million for Years 2010 through 2015 103

GLOBAL DIRECTORY
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Nothing was more daunting for the global credit cards market than the recent financial crisis which drove it into darkness for almost two years, beginning 2008. Although overall consumer spending shrank during the recession, the bigger problem to confront issuers was piling up of enormous amounts of bad debts. Customers could not make minimum payments due to continued unemployment leading to major losses for credit card companies and issuers. However, as global economies set into a state of recovery, more optimism is being witnessed in the approach of credit card issuers. Issuers are playing their cards safely and are being choosy about customers, eyeing only prime consumers, who spend more and who boast of stellar payment records. Innovation continues to be the key for finding success in the credit card market place where players compete fiercely for customers. Innovation in terms of offers, technological advancements and an attitude of always being alert and technically ready for leveraging new opportunities coming along go a long way in assuring continued success for credit card issuers. Some of the technological advancements that could shape the future of the industry, and which players in the market place are aggressively pursuing, are multifunction cards, contact less payments, and mobile payments.

Payment through phones is forecast to rise as a major trend over the coming years with rising popularity of smart phones. Wiggling out of the financial crisis, the market place has become more competitive than ever with players competing ever so fiercely for customers. Another factor making the market more intense is the fact that even though the negative impact of the crisis has almost come to an end, the borrowing power of credit card holders continues to be subdued mainly because of poor individual credit scores and tighter lending standards. However, even during the time of such an intense competition, customers are at the receiving end as interest rates continue to shoot upwards. The only respite here is for the first year of the account, credit card issuers are prohibited from making any hikes, as per the newly implemented regulations.

Over the next few years, accelerated growth is expected in the credit card markets of the emerging nations, driven by low penetration levels and rising middle class population and their household incomes. Most of these markets also exhibited resilience to the financial crisis of the recent years mainly because penetration levels were quite low to have any major impact. In the US, the CARD Act of 2009 seems to have had a mixed impact on the overall credit card industry. The caps imposed on late fees led to a drastic decline in credit card late fees. However, although the Act was successful in achieving its goal of making the credit card holder more aware of the cost of credit and protecting him against the unruly practices of issuing companies, the customer had to pay the price. On account of this forced transparency, the market in the US is now barely open for consumers with lower incomes and those with poor credit scorings. American Express, J.P.Morgan Chase, Bank of America and Citibank are the leading credit card issuers in the US.

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