The AI to Z of Business Travel global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Workplace in flux
The global workplace is experiencing the so-called Fourth Industrial Revolution, with many jobs, especially in travel, susceptible to automation, which is disrupting the workplace and, by extension, changing the needs of business travellers.
Changing face of business travellers
Business travellers will be more diversified in terms of nationality, age and gender and, combined with the greater flexibility of the gig economy, many norms will fall by the wayside. Generation Y will pave the way for ubiquitous digital connectivity.
The travel industry is an important job creator, and also has been an important incubator for the gig economy and the self-employed. The future of work will be virtual and mobile, highly connected but uncertain.
Is business travel broken?
Corporate business travel has been slower off the mark to modernise, held back by legacy issues over compliance. Yet threats are multiplying as leisure brands offering “for business” solutions muscle-in.
How to play in a connected world
The future fight for business travel will take place at the intersection of search, booking, real-time services plus payments and loyalty, moving towards singular integration, as exemplified by trip planning apps from SaaS and GDS players.
Don’t believe the hype
There is a myriad of new technologies, such as voice-enabled AI, emotion recognition software and biometrics that brands can leverage. The danger is not to lose sight of providing a seamless, enhanced user experience at each touchpoint.
The future is what you make it
Business travel will be increasingly automated, but conversely the service will become personalised - tailored offerings based on stored preferences and even DNA profiling, with custom website browsing, unique pricing and payments.