Greeting Cards - Global Outlook

  • ID: 1089906
  • Report
  • Region: Global
  • 85 Pages
  • Global Industry Analysts, Inc
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The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the global greeting cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors, demand forecasts, and the activities with the impact on the industry. Regional markets elaborated upon include United States, Canada, Europe, The United Kingdom, Asia, Australia, India, Japan and Thailand among others.

The report also offers a recapitulation of recent industry activity in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 187 companies active in the market.

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1. GREETING CARDS 1
Expression Through Cards: An Undying Tradition Persevering
Through Time 1
History of Greeting Cards: A Peek Into Its Intriguing Origin 1
Market Traits 1

2. CURRENT AND FUTURE ANALYSIS 3
Impact of Economic Recession on the Greeting Cards Industry 3
Everyday Cards and Spring Cards: Bright Spots Amid the Gloom 3
Going Forward 3
Challenges to Reckon With 3
Internet: A Major Threat 4
Table 1: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Europe,
Asia-Pacific (Including Japan), Latin American and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2015 4

Table 2: World 6-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America and Rest of World Markets for Years 2011 and 2015 5

3. COMPETITIVE LANDSCAPE 6
Table 3: US Market for Greeting Cards (2011): Percentage
Breakdown of Sales of Leading Players - Hallmark, American
Greetings, Taylor Corp., Amscan, and Others 6
Hallmark & American Greetings: A Competitive Profile of the
Two Global Greeting Cards Giants 6
What Makes Hallmark a Hallmark in the Greeting Cards Arena? 8
Hallmark & American Greetings: Insights Into Ploys &
Strategies Adopted by the Antagonists 8

4. INDUSTRY OVERVIEW 10
A Holistic Scan of the Greeting Cards Market 10
Table 4: World Exports of Printed Greeting Cards and
Illustrated Or Printed Postcards, (2010): Percentage Share
Breakdown of Value Exports by Exporter- China, US, UK,
Netherlands, Hong Kong and Others 10

Table 5: World Imports of Printed Greeting Cards, Illustrated
or Printed Postcards, (2010): Percentage Share Breakdown of
Value Imports by Select Countries - US, UK, Canada, Germany,
Netherlands and Others 11
Traditional Greeting Cards vs. Electronic Greeting Cards 11
Demographics/Lifestyles & Cards: Drawing a Parallel 11
Players' Initiatives amidst Shifting Demographics 12
ATM as a Retailing Medium - What the Future Holds 12

5. MAJOR TRENDS 13
Seasonal Cards Segment: Losing Sheen 13
Waxing Popularity of Business Christmas Cards 13
Calendar Card: the Latest Trend in Business Holiday Cards 13
Conventional Designs Rule the Roost in the Christmas Cards
Segment 13
Handmade Cards: Going Strong 14
Craft Art: Back in Vogue 14
Innovative Products to Reinvigorate Sales 14
High-Tech Cards 15
Cards That Can Connect With the Mobile World 15
Fashion-Themed Cards 15
Creative Gift-Giving Catching Consumer Interest 15
Hilarious Greeting Cards Put the Fun Back into Wishing 15
Promotional Programs: A Euphemized Mechanism to Ensnare Customers 16
Heavy Non-Seasonal Discounts 16
High Voltage Promotional Campaigns 16
Environmentalism Has Manufacturers Rummaging Through Eco-
friendly Options 16
Recycled Paper Greeting Cards: The In Thing 16
Licensing Agreements: Building Blocks for Improved Sales Turnover 16
Greeting Cards to Fortify Charitable Spirit 17
Multicultural Holiday Cards - Skirmish the Cultural Hitch 17
Workplace Greetings Attain Commonplace Stature 17
Valentine Cards are a Passé, How About an ‘Anti-Valentine'? 18
Innovative Strategies - Order of the Day 18
Trends in Manufacturing 18
Increased Demand for Cards Among the Blind 18
Sympathy Cards - Helped Sail through Difficult Times 19

6. ELECTRONIC GREETING CARDS 20
Electronic Greeting Cards: An Introduction 20
Customized Greeting Cards Lend a Personal Touch 20
Internet as a Medium to Celebrate & Socialize: A Boon to E-
Greetings Cards 20
Electronic Greeting Cards Complement the Virtual World 20
Are E-greeting Cards Cannibalizing the Traditional Paper-based
Cards? 21
Avid E-greeting Card Users Can No Longer Hitch a Free Ride On
the Web 21
Men Twice as Likely to be Enthralled by E-greeting Cards Than
Women 21
The Tussle in the E-Greeting Arena 21
AmericanGreetings.com - Heavily Trafficked Site for Online
Greetings 22
American Greeting's Recipe for Online Success 22

7. DISTRIBUTION CHANNELS 23
Direct Retail Outlets 23
Indirect Retail Outlet 23
Online/Virtual Retailing 23

8. PRODUCT OVERVIEW 24
Greeting Cards - A Definition 24
Business Greeting Cards 24
Disposable Feature 24
Prospects 25
C.A.R.D System: Endorsing the Tradition of Offering Business
Cards 25
Advantages of the C.A.R.D. System 25
Applications of the Card System 25
Kids' Greeting Cards 26
UNICEF Greeting Cards 26

9. RECENT INDUSTRY ACTIVITY 27

10. PRODUCT INNOVATIONS/ INTRODUCTIONS 33

REGIONAL MARKET PERSPECTIVE 42

1. THE UNITED STATES 42
Greeting Cards Industry at a Glance 42
Table 6: US Greeting Cards Market by Occasion (2011):
Percentage Breakdown of Dollar Sales for Seasonal Cards
(Christmas/ New Year, Valentine's Day, and Other Seasonal
Cards), Everyday Cards (Birthday, Anniversary and Other
Everyday Cards) and Other Card 42
Women Dominate the Market 43
Who Wields the Leadership Scepter? 43
Distribution Channels 43
Table 7: Leading Retailers of Greeting Cards in the US by
Store Type (2011): Percentage Breakdown of Value Sales for
Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores,
Food Stores, Discount Party Stores, Dollar Stores and Others 43
Startling Facts and Figures 44
Sanguine Prospects Unfolds in Desperate Economy 44
Personalized Greeting Cards: Order of The Day 45
Saying Thank You: The Newfound Buzz Word 46
Hispanics: America's Fastest Growing Ethnic Group 46
Evolution of E-Greeting Cards 46
Table 8: E-Greeting Card Usage in the US by Generation
(2011): Percentage Breakdown of Number of Adults Sending
Online Greeting Cards for Millenials, GenXers, Baby Boomers
and Matures 47
Christmas Cards Go Green 47
Supermarkets - The New Haven 47
Trade Statistics 48
Table 9: US Exports of Printed Greeting Cards, Illustrated or
Printed Postcards, Announcement or Message Cards (2009 &
2010): Value Exports in US$ Thousand by Country- Canada,
Mexico, UK, Hong Kong, Japan, Australia, Brazil, UAE,
Jamaica, Netherlands and Others 48

Table 10: US Imports of Printed Greeting Cards, Illustrated
Or Printed Postcards, Announcement Or Message Cards (2009 &
2010): Value Imports in US$ Thousand by Country of Origin -
China, Mexico, Canada, Hong Kong, UK, Switzerland, South
Korea, Israel, Italy, Taiwan and Others 48

2. CANADA 49
Overview 49
Table 11: Canadian Greeting Card Sales by Occasion (2011)
Percentage Breakdown of Dollar Sales for Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards), Everyday Cards (Birthday, Anniversary, and Other
Everyday Cards) and Other Card 49
Trade Statistics 50
Table 12: Canadian Exports of Printed Greeting, Illustrated
Or Printed Postcards, Announcement Or Message Cards (2009 &
2010): Value Exports in US$ Thousand by Destination -US,
Jamaica, UK, Germany, Switzerland, Belgium Australia, China,
Italy, UAE, and Others 50

3. EUROPE 51
A Current and Future Analysis 51
Table 13: European Recent Past, Current & Future Market
Analysis for Greeting Cards by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of European
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2015 51

Table 14: European 6-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets for the Years 2011 & 2015 52
By Product Category 52
By Occasion 52
Table 15: European Market Greeting Cards by Occasion (2011):
Percentage Breakdown of Dollar Sales for Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards), Everyday Cards (Birthday, Anniversary, and Other
Everyday Cards) and Other Card Markets 53

3a. THE UNITED KINGDOM 54
A Quick Primer 54
Demographics and Social Factors 54
Launch Pad of the Commercial Brands 54
Distribution Mode 54
A Synopsized Sketch of Greeting Cards Industry 55
Table 16: UK Greeting Cards Market by Occasion (2011):
Percentage Breakdown of Dollar Sales for Seasonal Cards
(Christmas/ New Year, Valentine's Day, and Other Seasonal
Cards), Everyday Cards (Birthday, Anniversary, and Other
Everyday Cards) and Other Card Markets 56
Competition 56

4. ASIA-PACIFIC 57
Table 17: Asia-Pacific Greeting Cards Market by Occasion
(2011): Percentage Breakdown of Dollar Sales for Seasonal
Cards (Christmas/ New Year, Valentine's Day, and Other
Seasonal Cards), Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards) and Other Card Markets 57
An Overview of Select Markets 57
Australia 57
India 58
An Overview 58
Challenges 58
Noteworthy Trends 59
Organized Retail Gathering Momentum 59
Teenagers Avert Greeting Cards for SMS 59
Alliances Rise in the Indian Greeting Card Market 59
Rising Penetration of Internet Fuels e-Card Growth 59
Singapore 59
Hong Kong 60
Thailand 60
Japan 60
Table 18: Japanese Market Greeting Cards Market by Occasion
(2011): Percentage Breakdown of Dollar Sales for Seasonal
Cards (Christmas/New Year, Valentine's Day, and Other
Seasonal Cards), Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards) and Other Card Markets 61

GLOBAL DIRECTORY
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