UK Web Shows Now - Innovation in Online TV

  • ID: 1092730
  • Report
  • Region: Global
  • 150 Pages
  • Futurescape
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FEATURED COMPANIES

  • Academy Films
  • Be Entertainment
  • Conker Media
  • Hammer Films
  • Mobstar Media
  • RDF Digital
  • MORE
“Far-sighted indies are already carving a new niche in Web-only content, as this report reveals.”

Broadcast deputy editor Emily Booth

Discover how British producers are pioneering new online TV formats and business models

The UK is already a key territory for the creation of highly innovative Web television and transmedia formats and the commercial models for their production.

UK Web Shows Now is the only business report to cover the market’s original Web TV series, made-for-mobile shows and online feature films, across scripted comedy and drama, entertainment and factual genres. The report provides:

- Key data on market trends, growth, budgets and commissioning to inform strategic planning, forecasting and business development

- In-depth coverage of shows as branded entertainment: fully-funded by a single brand or featuring multiple product placement

- Detailed profiles of 51 major Web TV comedy, drama, entertainment and factual series so you can rapidly compare their formats and commercial models

- Comprehensive listing of independent production companies making online TV shows, for competitive analysis

Key questions answered

- How are British broadcasters and producers gaining a competitive edge by innovating original online TV show formats that work?
- How are pioneering producers, brands and broadcasters developing and applying the new business opportunities in creating online shows?
- What kind of programmes and interactivity are being made to attract the teen and young adult Internet audience?
- Which production companies are leading the market – and why?
- How can brands bypass broadcasters to reach viewers online?
- What new production models are emerging, in which production companies collaborate with other partners?
150 pages / 48,000 words, 14 tables, 51 Web show business profiles. First published November 2008, updated October 2009.
Fast digital delivery as a PDF.

In the report
- Covers British original Web TV and transmedia scripted comedy and drama, entertainment and factual shows, including branded entertainment productions
- 8 key findings on the market-leading production companies, the competitive environment and brands bypassing broadcasters
- 14 tables: commissions, budgets, advertiser-funded shows, brands sponsoring shows, UK Web show production companies and their series (6 pages), companies with several shows or seasons, recommissioned shows
- In-depth business profiles for 43 Web TV shows, 5 made-for-mobile series, 3 feature films: full creative and commercial details
- 62 colour stills and screenshots of show Web sites
- Listings of key market players:
49 production companies, 6 brand integration agencies and 13 government and other relevant organisations, each with a live link to take you direct to their Web site
- Growth of the market from 2007, with breakdowns for scripted, unscripted and mobile shows, commissions by broadcasters and social networking sites, and self-commissions by independent production companies
- Brand sponsors referenced in the report include Cadbury, Colgate, Ford, Jacob’s Creek, Nokia, O2, Orange, Toyota and many more
- Case study: The production process for Nokia’s international multiplatform drama Somebody Else’s Phone
- In-depth interview with Luke Taylor, co-founder of leading Web show production company Big Balls Films
- Methodology: the analysis is based on production company information, authoritative industry sources and original research

Who should read this?
- Business development executives, digital executives and commissioners in studios, broadcasters, and Web video and social networking sites
- Branded entertainment specialists in advertising and media buying agencies
- Innovative brand managers seeking new opportunities for their brand portfolio in the online video space
- CEOs, senior executives and producers in television and new media production companies

UK Web Shows Now gives you and your team a thorough understanding of the UK's dynamic Web TV market and its innovative formats.

Our buyers include global advertising agencies, broadcasters, Hollywood studios and producers: AT&T, BBC Worldwide, Digitas, Disney, Eutelsat, Fox, HBO, ITV, MediaCom, Ogilvy, Publicis, RTE, Warner Bros.

This research is regularly quoted in media and marketing publications such as Variety's Video Business, Broadcast, Televisual, TV Week, MediaPost and Campaign.

Tables
- Scripted and unscripted productions 2007 – 08
- External and in-house commissions 2007 – 09
- Scripted show budget range 2007 – 08
- Minimum scripted show budgets for 2009
- Web production company start-ups in 2007 – 2008
- British television companies investing in Web show producers, 2008
- Endemol’s productions
- All3Media companies and digital production
- Advertiser-funded and single-sponsor shows
- Major brands sponsoring Web shows
- UK Web show producers
- Production companies with several shows or seasons
- Shows that have been recommissioned
- Self-reported viewing figures

Colour screenshots from Web TV shows, mobile series and online films
- All Bar Love
- b-box
- Beat
- Beyond The Rave
- Bite
- Bryony Makes A Zombie Movie
- The Cell
- Celia and Chlöe
- Chelsey: OMG!
- The Closet
- The Cut
- Dubplate Drama
- EastEnders: E20
- Extinction Sucks
- Faintheart
- The 5.19 Show
- Freak
- Fresh! / Off The Hook
- The Gap Year
- The Gloryhunter
- Heart And Soul
- Hollyoaks: The Morning After the Night Before
- KateModern
- Katie & Co
- Kirill
- Meet The Freshers
- A Message From Earth
- Meta4orce
- Mouth To Mouth
- Neon Candy
- Noostar
- Orange Unlit
- Proper Messy
- The Secret World Of Sam King
- Signs Of Life
- Sofia’s Diary
- Somebody Else’s Phone
- Case study: The production process for Somebody Else’s Phone
- Spinning Jenny
- SyCo shows for Leon Jackson and George Sampson
- Them
- To Be Continued
- Toyboize
- Upstaged
- Wannabes
- Where Are The Joneses?
- Who Killed Summer?
- Year Dot

Advertisers, sponsors and brands

- Acuvue
- AZ Jeans
- Cadbury Creme Egg
- Canon
- Colgate
- DFS
- Disney/Buena Vista
- Doritos
- Ford
- Gillette
- Herbal Essence
- Home Office
- Jetstar
- Johnson & Johnson
- MSN
- Nair Care
- Nokia
- NSPCC’s ChildLine
- O2
- Orange
- Pantene
- Paramount Pictures
- Pearl Drops
- Pernod Ricard (Jacob’s Creek)
- Procter & Gamble
- Red Bull
- Royal Air Force
- Samsung
- Skittles
- Sony Ericsson
- Sony PSP
- STA Travel
- Tampax
- Tourism Auckland
- Tourism Australia
- Tourism New Zealand
- Toyota (Aygo Platinum)
- Transport for London
- Trident
- Unilever (Sure Girl deodorant)
- Universal Films
- Universal Music
- Virgin Mobile
- Vodafone
- Warner Bros
- Warner Music
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Academy Films
  • Be Entertainment
  • Conker Media
  • Hammer Films
  • Mobstar Media
  • RDF Digital
  • MORE
Introduction

New medium, new business
The UK Web show market as pioneer

Executive summary

Key findings

The market leaders: Big Balls Films, Endemol and Conker Media
Indies are moving to seize new business opportunities
Broadcasters are confronting social networks competing for online viewers
Competition is intensifying for teen and young adult viewers
Major brands are bypassing broadcasters and commissioning shows directly
New, collaborative production models are emerging
Shows are becoming increasingly complex to make
Productions are increasingly ambitious

Does the downturn support online television?

Challenges for online production

Growth of the UK Web show market 2007 - 09

Drivers for growth

Broadband penetration rising
HD production costs falling
In-browser viewing has triumphed
Increasing online viewing

Growth in scripted and unscripted productions

Table: Scripted and unscripted productions 2007 – 08
2007 scripted shows
2007 unscripted shows
2007 mobile shows
2008 scripted shows
2008 unscripted shows
2008 mobile shows
2008 feature films
2007 – 09 multiplatform productions
2007 – 09 external and internal commissions
Table: External and in-house commissions 2007 – 09

2009 production predictions

External commissions
In-house commissions and in development

2007 – 09 scripted show budgets

Table: Scripted show budget range 2007 – 08
Minimum scripted market size for 2009
Table: Minimum scripted show budgets for 2009

DIGITAL STRATEGY: Super-indies invest in online production

Start-ups

Table: Web production company start-ups in 2007 – 2008

Investments by super-indies and others

Table: British television companies investing in Web show producers, 2008
The significance of the deals

Endemol – the major British web show producer

Table: Endemol’s productions
Endemol’s digital ambitions and digital media fund
John De Mol – at the heart of British Web show production

All3Media – positioning itself for the digital future

Table: All3Media companies and digital production

Other potential investors in British producers

FremantleMedia Talent Fund
NBC Universal
Saban Capital Group

Commercial innovation

Company structures and partnerships
London – already a Web show production hub
Outside London

Commissioning competition heats up

The BBC’s £1.3m fund for online drama

BBC online drama since 2005
How much drama for £1.3m?

Competition in the teen to young adult market

BBC Switch and BBC3 vs Channel 4 vs Bebo

BBC Switch in-house commissions

The 5.19 Show
To Be Continued
Them

BBC Switch external commissions

Meta4orce
Fresh!
Myths
Proper Messy

BBC3 commissions

Upstaged
Bryony Makes A Zombie Movie
Mouth To Mouth

Channel 4 commissions

Dubplate Drama
Bite
Runners
Year Dot
Central Station
4IP Digital Production Fund
Children’s multimedia content fund

Social networking sites as commissioners

Bebo commissions
Bebo Originals
KateModern
Sofia’s Diary
The Gap Year
The Secret World Of Sam King
Chelsey: OMG!

Bebo partner projects
The Leon Jackson Show
A Message From Earth
Meet The Freshers

The Bebo production method

MySpace commissions

Beyond The Rave
Faintheart
I Luv Chieftown

Other commissioners

MSN commission: Kirill
iVillage (NBCU) commission: Parentshood
ITV commissions
BSkyB commissions
Other broadcasters’ commissions
Babelgum commissioning
Broadcasters licensing shows

In-house commissions from indies

Be Entertainment
Channel X
Fourth Passenger
Silk Press Productions
Shimmer Productions
So Television
Talkback Thames

Producers vs broadcasters for distribution

Advertisers fund increasingly ambitious productions

Advertiser-funded commissions
Table: Advertiser-funded and single-sponsor shows

Ford-sponsored shows
Where Are The Joneses?
Bite
Neon Candy

Mobile-sponsored shows
The Cell
Orange Unlit
Somebody Else’s Phone

Advertising and product placement

The product placement learning curve
Table: Major brands sponsoring Web shows
Product integration fees
Results: Golddigga in Sofia’s Diary

Production trends

Which production companies are in the market?
Table: UK Web show producers

Web show market leaders
Table: Production companies with several shows or seasons

Successful productions
Table: Shows that have been recommissioned
Distribution rights acquired by a third party
Table: Self-reported viewing figures

Risk and reward in creating new shows
Low risk broadcaster commissions
Indies and risk
Managing risk with the Bebo method

Global traffic: Web show exports and imports
Exports
Imports

Government and the public sector: accelerator or brake?

Anticipating and stimulating market growth
Increasing government support and intervention
How might the Digital Britain plan affect Web video?
Will government regulate online video?
Will government restrict Web show advertising?
Regulation vs innovation?
Public sector Web show funding
Support for the sector to develop
Project development and training courses

Interview: Luke Taylor, co-founder, Big Balls Films

WEB SERIES BUSINESS PROFILES: BUDGETS, SPONSORS, INTERACTIVITY

Web shows

- b-box
- Beat
- Bite
- Bryony Makes A Zombie Movie
- Celia and Chlöe
- Chelsey: OMG!
- The Closet
- The Cut
- Dubplate Drama
- EastEnders: E20
- Extinction Sucks
- The 5.19 Show
- Freak
- Fresh! / Off The Hook
- The Gap Year
- The Gloryhunter
- Heart And Soul
- Hollyoaks: The Morning After the Night Before
- KateModern
- Katie & Co
- Kirill
- Meet The Freshers
- A Message From Earth
- Meta4orce
- Mouth To Mouth
- Neon Candy
- Noostar
- Orange Unlit
- Proper Messy
- The Secret World Of Sam King
- Signs Of Life
- Sofia’s Diary
- Somebody Else’s Phone
- Case study: The production process for Somebody Else’s Phone
- Spinning Jenny
- SyCo shows for Leon Jackson and George Sampson
- Them
- To Be Continued
- Toyboize
- Upstaged
- Wannabes
- Where Are The Joneses?
- Who Killed Summer?
- Year Dot

Mobile TV shows

The Belly Dancing Mobi-Diaries
The Cell
The Gym
The Hot Desk
When Evil Calls

Online feature films

All Bar Love
Beyond The Rave
Faintheart

Shows awaiting release

Block X
Central Station – The Gallery Of Life
Flatmates
I Luv Chieftown
Parentshood
Runners
Shimmer Productions projects
Tough Cookie’s music-based drama for Bebo

Web show producer listings and links

Academy Films
All3Media
Avalon Television
Baby Cow
BBC Switch
Be Entertainment
Big Balls Films
Big Kid
Bloc Media
Channel X
CogApp
Conker Media
Endemol UK
Eqal
FMX
Fortune Cookie
Fourth Passenger
Globe Productions
Greenroom Entertainment
Hammer Films
Hat Trick
Hub TV
Illumina Digital
Imagination
Intelligent Digital
ISO Design
Livity
Mobstar Media
MoMedia
Monkey Kingdom
Navelgazing
Off The Fence
Pure Grass Films
RDF Digital
Red Mullet
RSA Films
Shimmer Productions
Silk Press Productions
So Television
Talkback Thames
Te Papa Films
Teen Star Inc
Touch Illumina
UMTV
Vertigo Films
World of Wonder

Selected media and brand integration agencies

Brandirector
Endemol New State
Kameleon Worldwide
MindShare
Vizeum

Government and organisation links

BERR
DCMS
EU MEDIA fund
Film London
InSync
Invest Northern Ireland
London Development Agency
NESTA
Northern Ireland Screen
Pact
Power To The Pixel
Skillset
Yorkshire Screen
Note: Product cover images may vary from those shown
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Online commissioners

- Babelgum
- Bebo
- MSN
- MySpace

Broadcasters

- BBC
- BBC Three
- BBC Switch
- Channel 4
- ITV

Independent production companies

- Academy Films
- All3Media
- Avalon Television
- Baby Cow
- BBC Switch
- Be Entertainment
- Big Balls Films
- Big Kid
- Bloc Media
- Channel X
- CogApp
- Conker Media
- Endemol UK
- Eqal
- FMX
- Fortune Cookie
- Fourth Passenger
- FremantleMedia
- Globe Productions
- Greenroom Entertainment
- Hammer Films
- Hat Trick
- Hub TV
- Illumina Digital
- Imagination
- Intelligent Digital
- ISO Design
- Livity
- Mobstar Media
- MoMedia
- Monkey Kingdom
- Navelgazing
- Off The Fence
- Pure Grass Films
- RDF Digital
- Red Mullet
- RSA Films
- Shimmer Productions
- Silk Press Productions
- So Television
- Talkback Thames
- Te Papa Films
- Teen Star Inc
- Touch Illumina
- UMTV
- Vertigo Films
- World of Wonder
Note: Product cover images may vary from those shown
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