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Hair Care in Russia

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    Report

  • 32 Pages
  • April 2021
  • Region: Russia
  • Euromonitor International
  • ID: 119794
Hair care recorded a value decline of 2% in 2020 due to the outbreak of COVID-19 adapting consumers purchasing habits. With lockdown in place from March 2020 and consumers spending more time at home, many reduced the frequency of their hair care routines or generally decreased the attention they give to their hair care, especially those consumers who were no longer going to work.

The Hair Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HAIR CARE IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Working from home and a lack of social occasions dampen growth
  • Sales of mass hair colourants respond to consumers changing behaviours during 2020
  • L'Oréal Russia leads the landscape as sales increase for both L'Oréal Excellence and L'Oréal Paris Magic

RECOVERY AND OPPORTUNITIES
  • Recovery aligns to the return of socialising, events and working away from home
  • Salon professional hair care posts the highest value growth
  • The health and wellness trend, boosted by COVID-19, shapes innovation

CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2015-2020
  • Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

BEAUTY AND PERSONAL CARE IN RUSSIA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources