"Today, all nonprofits are evaluated to some extent or another by the ability to demonstrate they′re conducting business in an environmentally sound way. For nonprofit stakeholders, environmental consciousness is no longer a convenient add–on, it′s a threshold requirement. Smart nonprofits realize that green marketing is an important part of this equation. This book demonstrates how, sometimes with very little effort, organizations can demonstrate in a clear way they are doing well by environmental good."
Joe Lockhart, former White House Press Secretary; Founding Partner, Scrabble for Good
"This book is a wonderful summary of hundreds of ideas and thinking about how to green the process of fundraising and managing nonprofit organizations. The nonprofit sector will benefit tremendously from this compilation of practical advice about ′what can I do to be more green?′"
Michael T. Eckhart, President, American Council on Renewable Energy
"As a nonprofit executive, I wish this excellent book had come out many years ago. Those of us promoting the transition to a green economy need to go green in our own operations, and this valuable volume gives us the best road map available today."
Dr. Kevin Danaher, Cofounder, Global Exchange and Green FestivalTM
"This book is chock–full of good advice. It provides many enlightening and insightful examples from all over the United States, and specific information on everything from making the move to green transportation to green technology solutions."
Daniel Sperling, Professor and Director, Institute of Transportation Studies, University of California, Davis; and board member, California Air Resources Board
Based on the authors′ decades of combined real–life experience plus scores of case studies demonstrating green success stories, Nonprofit Guide to Going Green provides a wealth of proven, practical techniques to help your organization become more green and environmentally responsible.
About the Editors.
Part I Green Management.
Chapter 1 Raising Green By Being Green Charity Fundraising.
What Is ′Green Fundraising′ and Why Do It?
Greening Your Annual Fund/Direct Mail Program.
Greening Your Grant Writing.
Greening Your Fundraising Events.
Greening Your Major/Planned Gifts Program.
Chapter 2 The Green Bottom Line.
Your Budget, Before and After Greening.
Looking for Opportunities to Improve: The Green Audit.
Heating and Cooling.
Saving Money by Saving Water.
Meetings and Events.
Reduce, Reuse, Recycle.
Promotion and Publicity.
Chapter 3 Developing a Green Management and Employee Plan.
Phase One: Developing the Green Plan.
Phase Two: Implementation of the Green Plan.
Phase Three: Ongoing Management, Measurement, and Improvement.
Chapter 4 Creating Your Green Marketing and Communications Plan.
Green Marketing in the Corporate World.
Green Marketing in the Environmental Movement.
Why Green Marketing and Communications Matter to Charities.
Five Elements of Your Green Communications Plan.
Outreach to Press.
Online and Social Media.
Taking Advantage of Opportunities.
Communications and Public Policy.
Whom to Talk to.
Keeping Communications Open.
Note of Caution: Public Officials.
Case Study: Mother Jones Magazine.
Case Study: Habitat for Humanity of Metro Denver.
Introduction to the Appendixes.
Chapter 5 Green Events.
Yesterday and Today.
Triple–Bottom–Line Event Planning.
Seven Steps to Best Practices in Greening Events.
Chapter 6 Greening Your Organization′s Travel.
Green Travel Policies.
Learn About Your Destination.
Selecting a Green Travel Company.
Sustainable Travel Award Winners.
Part II The Green Office.
Chapter 7 Building Green and Greening Your Building.
Sustainable Building Design.
Chapter 8 Green Purchasing.
Green Labels: A Guidance to Green Products.
Green Labels in Use.
Examples of Green Purchasing.
Chapter 9 Making the Move to Green Transportation.
The Cost of Cars: An Environmental Toll.
Subsidizing Mass Transit.
Walking and Biking: The Scenic Route.
Car Sharing: Surrendering Your Keys.
Charging Around: The Electric Car Infrastructure.
Your Fleet: Available Green Cars and Trucks.
How to Buy a Fleet Car.
How to Use Incentives for Green Transportation.
Chapter 10 Green Office Practices.
Green Strategy for the Office.
Office Equipment and Operation of Equipment.
Kitchen and Break Rooms.
Cleaning of the Office.
Chapter 11 Green Technology Solutions.
How Virtualization Make Sense.
Part III Environmentally Friendly.
Chapter 12 Being Green.
Chemical Management Systems: Roles and Responsibilities.
Principles of Good Chemical Management.
Limiting and Controlling Chemical Hazards.
Chapter 13 Closing the Loop.
Dealing with Waste.
Vendor and Source Assessment.
Chapter 14 Water–Wise Actions in a Warming World.
Positive Actions and Impacts.
Water–Wise Planning and Actions.
Long–Term Planning, Education, and Outreach for a Greener, Water–Wise Organization.
Your Contribution to a Greener, Water–Wise Future.
Chapter 15 Green Energy for Your Nonprofit.
Introduction to Clean Energy.
Overview of Options for Purchasing Clean Energy in the United States.
What Is a Renewable Energy Credit?
Empowering Your Community to Switch to Clean Energy.
Communicating Your Clean Energy Message.
Chapter 16 Advocacy for Green Nonprofits.
Creating a Ripple Effect.
Advocacy = Fundraising.
Getting Started with Green Advocacy.
Greener Advocacy Tools.
Putting Together a Green Advocacy Team.
Online Social Media as a Green Advocacy Tool.
Types of Advocacy: Everyday, Grassroots, and Grasstops.
Part IV Green Nonprofit Office Audit.
Chapter 17 Green Audit.
Green Nonprofit Office Audit.
Part V Case Studies.
Chapter 18 IFAW′s Green Initiative Case Study.
Key Components to IFAW Green Initiative.
Chapter 19 Connect the Dots for Conard House Case Study.
Summary of Results.
Key Success Factors.
Chapter 20 Motivation for the Schizophrenia Society of Canada to Become Green.
Schizophrenia Society of Canada Rising Costs.
Developing Policies and Control Methods.
Implementing the Green Process.
Messaging across the Country.
Scanning and File Tagging.
Banking and Payroll Management.
Selling the Green Process at the National Level.
Best Sustainable Business Practices.
Overcoming the Negative Barriers.
Focus on Future Sustainability.
Think Outside the Box and on the Grass.
Reduce, Recycle, Reuse, Realign = Reward.
Appendix A Resources and Bibliography.
Appendix B Instructions and Guides.
Step–by–Step Instructions on Planning a Green Press Event.
How to Work with the Media.
Sample Media, Marketing, and Communications Materials.
Green Event (Venue) Assessment.
Venue Best Practices Questionnaire.
Event Venue: Landfill Diversion Objectives Questionnaire.
Event Venue: Energy Usage and Conservation Questionnaire.
Event Venue and Convention and Visitors Bureau (CVB): Public Transportation Questionnaire.
Event Venue: Public Water Usage and Conservation Questionnaire.
Event Venue: Product Usage for Custodial and Maintenance.
Event Venue Caterer: Product Usage Food, Beverage, and Services Questionnaire.
Event Vendor Green Assessment.
Best Practices Guidelines for Events.
Special Event Planners′ Best Practices Guidelines.
Set Designer Best Practices.
Live Earth Wish List.
Adrienne D. Capps, CFRE, has worked on the nonprofit sector as a fundraiser and marketer for her entire career. Over the past eleven years, she has raised nearly $20 million for a variety of causes, including at–risk youth, mental health, and higher education in Virginia, New York, and California.
Matthew Bauer is the President of BetterWorld Telecom. As a social entrepreneur, Matt has worked to improve communities in the United States and abroad in both for–profit and nonprofit sectors over the past twenty years.